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DEEP THOUGHT FOR THE DAY:   What You Don’t Know You Don’t Know Can Kill Your Business

DEEP THOUGHT FOR THE DAY: What You Don’t Know You Don’t Know Can Kill Your Business

  Everything is status quo… you do it all the same way all the time.  That’s always how you’ve done it and it works.  Well, maybe it doesn’t work well, but it works for you.   Sure it’s hard work, but it is supposed to be hard.  (“YUP, that’s why it’s called work”, said Grandpa.)   It’s been ingrained into your brain that this is only way you will ever get ahead… Work work work and more work when you’re done with that.   This is how it’s done.   Consider this…It all boils down to what you know.  That’s how you run your life, how you run your business, how you have always navigated through your days.  Have you ever asked yourself what if….?   What if there was more?  Is it remotely possible that how you’ve always done it just isn’t enough?  What if what you don’t know you don’t know is killing your business? EXAMPLE #1:  Remember the movie The Matrix?  Keanu Reeves played a computer programmer named Neo, who learned the real truth about his fake life and was drawn into a rebellion against the machines, which involved other people who had also been freed from the “dream world”.   Okay, maybe comparing your life and your business to this sci-fi classic is a bit of a stretch, but the concept is similar.  Neo was okay with how things were going day to day because that’s all he really knew, until his eyes were opened to the truth.  How could your eyes be opened? EXAMPLE #2:  How many smart phones are smarter than the person using them?  EXACTLY!  These phones come...

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