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Planning for a Cross Sell and Next Steps

 Identifying a Cross Sell Opportunity Would you like fries with that? We’re sure you’ve heard that line before but did you know McDonald's was creating a cross sell opportunity when they asked if you would like fries with your burger? Chances are you probably had...

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Planning For A Downsell

Planning For A Downsell

Avoid No's with Down-sells What should you do when you need to overcome objections in your sales process? Do you have a plan of action when your warmed lead won’t buy your core product? Do you give up when your lead cannot afford your offer or do you get clever?...

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Planning For An UpSell

Planning For An UpSell

  Planning for an UpSell   When you have an upsell for your product or service, that means you have a logical next step for the buyer.   Customers want to know where to go next after the first sale. If they are left satisfied, they are going to want more product...

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Up-sells, Down-sells & Cross-sells

Up-sells, Down-sells & Cross-sells

A Brief Intro to Up-sells, Down-sells & Cross-sells   When it comes to your product or service, we sell them because they provide value to its user and gratification for us, partly in the form of monetary compensation.   When you’re trading your time for...

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Can I Trademark a Hashtag?

#notajoke Hello - welcome to 2019.   Because it is 2019, this is a legitimate conversation we need to have.   In the world of Instagram fame and viral tweets, creatives need to know whether or not their unique hashtags can count as intellectual property and...

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Do I Really Need a Trademark and How Do I File One?

Everyone Says I Need a Trademark...Is This True? If you have a brand, company or service that you want people to identify, then you most likely need a trademark. Before filing a trademark, you need to make sure you have a name that could actually be registered. Before...

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Should I Use The ™ ® or © For My Business?

Video Notes & Links On this edition of Google My Business, we’re joined by Erica DiAngelo of DiAngelo Law. DiAngelo Law focuses on intellectual property and contract law in Tampa, Florida. Her firm is well-versed in all areas of business law, and has a special...

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What Do I Do When I Get An Office Action Letter

Is this letter a death sentence? In short, no, but when it comes to filing a trademark for your business, there isn’t a guarantee that everything is going to go smoothly the first time around.   Ideally, we’d like it to, but because this is life, that’s just not...

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Principal Vs Supplemental Trademark Registration

Spoiler Alert: Principal is the Preference When it comes to registering your trademark, not all forms or registration are created equal.     When you register your trademark you will fall into either the principal registrar or the supplemental registrar.   By the...

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