Business Opportunity: Shifting Careers

Business Opportunity: Shifting Careers

Business opportunities are tricky to navigate. In this episode of Google My Business Problems, we’re joined by Jenna Zaffino to talk about shifting to a new business opportunity. For most people, their job provides a comfortable livelihood. It’s overwhelming to consider starting from scratch. The reality is, living costs money and in order to maintain your livelihood, you’re required to ‘make a living’. But that doesn’t mean that you have to give up hope! You just need to be smart about making the shift.

Shift Your Mindset Towards Entrepreneurship

To help my clients through this process, I first explain that there are two different types of work.

  1. The occupation. This is typically the job that fulfils your basic needs and pays the bills. It’s not what you want to do for the rest of your life, but it provides you with the ability to survive.
  2. The vocation. This is the work you were destined to do. What you’re truly good at. The hobby or skill that you constantly wonder: Should I start my own business?

Next, I declare to them: You are not cheating on your vocation by having an occupation. We often look at work and starting a business like an acute shift, but the reality is it’s not that way for most successful business owners. View your occupation as the venture capitalist that funds your dream, and understand that it’s a step in the process and service to your future business.

Start Now

Working on a new business opportunity does not mean abandoning everything else. It simply means you’re giving yourself permission to start your journey. Turn to mentorship, books, and digital content to start learning about your dream. By learning what it takes to get there, you can actively start planning your future business. Better yet, you can identify new business opportunities when they come knocking.

Understand the Timing of a Business Opportunity Isn’t Up to You

You can’t force a transition into a new business opportunity. Your job in transition is to invest your time, get involved in your community, and save money to invest in what you need to make your dream a reality. Create strategies and trust that you will get where you need to be. The more you can focus on expertise, the quicker the timeline will move. Don’t lose sight of the larger goal.

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How Hire When You Don’t Have to Train Employees

How Hire When You Don’t Have to Train Employees

We’re back with Jenna Zaffino! Today we’re talking about how to hire employees when you don’t have the time to train. Training employees can be difficult, but if you start putting a loose process in place before you begin hiring you’ll be in a better position to minimize the amount of time you spend training.

Creating a Rough Employee Training Manual

Before you even think of posting a job listing, you need to understand what tasks you are hiring for. Start by writing down everything you do in a given day. From the moment you walk through the door or sit down to the computer, write it all down. Once you have a list of these elements, you have an understanding of what a day working in your business actually looks like. This also acts as a rough training manual that can help you expedite the process of training employees.

As you train employees by these manuals, have them critique them. Ask what is unclear, what doesn’t make sense, and what they wish was included in the manual. With each new employee, you can improve the systems and procedures that comprise your training manual. Think of it the way a nutritionist would. Step one is logging everything you eat to understand what your diet looks like. By doing the same with your business, you can identify where it makes sense to hire.

Understand the Roles You Need to Hire

For example, if you look back on this list and see that the vast majority of your day is spent on useless paperwork: The first role you should hire is admin assistance or data entry professional. Especially when the business is young or in a growth phase, you need to make sure that you’re creating breathing room for yourself to bring more money through the door. Likewise, figure out what you’re not good at and create a role for it. Hiring new employees requires you to optimize your labor costs by hiring the right roles at the right time.

Need help? Contact My Clone Solution here to connect with professionals like Jenna Zaffino.


How to Find Qualified Leads

How to Find Qualified Leads

Qualified leads come from getting to know your ideal customer. If you don’t know you want to sell to, you won’t make sales.

One of the questions or the desires that comes to Jenna from her clients sound like, “Jenna, I just need 20 more people in my business, in a class or on my schedule, and then I’ll be great in my bottom line. I’ve qualified that number.” And her response to that question is, “Who are these people?” And often they come back and say, “Well, anybody. My doors are open to everybody. I don’t care who comes in, I can just offer them my services. And I love working with a diverse group of people, and it’s great.”

Understanding Your Ideal Client

Most of us have heard the adage or the cliche that is true that says, “When you’re marketing to everyone, you’re actually marketing to no one.” So it’s up to us to get very, very specific about our ideal clientele, understanding that the more specific we are in our messaging, the ripple effect will touch other people from that spectrum that we want to invite into our businesses. Jenna advises my clients to start a love affair, start dating this ideal client, imagine that you’re going on some level of dating website and you’re looking at their profile, and then let’s do more. You know maybe the gender of your client, you know the general age bracket, you know where they live, and you know what their interests are.

  • But now let’s consider where do they get their coffee?
  • Do they drink coffee?
  • Are they super into health and wellness or are they really on the end of the spectrum that has no idea how to start?
  • What do they do on the weekends?
  • Are they always out with a group of friends or are they more of a homebody?

This might feel insignificant to the direct application of your services, but what happens is when you start to consider the entire situation that your client is living in their life. Especially the pain points or where the struggles might be. Then you can start to target any campaigns that you might consider creating for lead generation, opt-in campaigns, even launches. You might consider the messaging directly applying to those pain points. When you can be specific and you can solve a problem through your copy, and just telling somebody about the program, they’re going to be more likely to get on board with the services you’re offering.

Get Specific to Find Qualified Leads

So I think that the more specific we can get, the more qualified leads we can find. The better we know our ideal customer, the more heartfelt we can be in our services. Because when you’re literally messaging to the people who you are dreaming about working with, you’re already making some level of a heart connection in the messaging and the lead generation itself. 

Need help setting up a funnel to capture those qualified leads? Contact My Clone Solution here and we’ll get back to you in a business day.


Self Care for Entrepreneurs

Self Care for Entrepreneurs

Today we’re joined by Jenna Zaffino to talk about self care for entrepreneurs. As the leader of a business, it can be difficult to take self care seriously. Whether you know it or not, your physical and mental health does have an effect on the health of your business.

Getting Started with Self Care as an Entrepreneur

First things first, to consider self-care you need to adopt the belief that your health, wellness, and energy is an asset of your company’s wellness. When you put yourself at the end of the priority list, your business suffers. Take a moment to consider a scene in your life. Think about areas where you’re thriving- whether that be relaxing with your family or feeling happy in the sun. Identify what sparks joy in your life. Make a list. When you see these things recurring, you can identify a personalized ritual that translates to self-care.

Make sure these elements don’t depend on money, someone else, or any other dependant. Self care comes from a truly happy place that we can create in any circumstances. Creating coping mechanisms that depend on an appointment or some other material factor means that a degree of your happiness is out of control. It’s important that your ritual can truly heal you at any given point. 

Here are a few ideas:

  • Stretching Your Body
  • Taking a Hot Shower
  • Listening to Music
  • Taking a Walk
  • Journaling
  • Affrimations

Jenna’s definition of self-care is something that can be done easily, at no cost, and doesn’t require the help of someone else. It’s important to identify your own triggers for happiness so that any outside factors cannot interrupt your self-care practices. Creating rituals for a good workday, leaving work, celebrating, or coping with a day will help you maintain your energy. Understanding what you can to realign, recalibrate, and get out of funk will help you keep every day productive. 

So, pull out a piece of paper and start creating your rituals! If you need help organizing anything along the way, contact My Clone Solution here to access professionals like Jenna Zaffino.


How to Give a Speech People Will Pay Attention To

How to Give a Speech People Will Pay Attention To

Giving a speech is not an easy task, especially if your audience isn’t interested in your talk. Keeping an audience’s attention is essential, and it can be difficult depending on the topic your speaking on. Before doing any speaking gig, you need to do some research on who your audience will be. 

Along with research, you need to practice, practice and practice some more. Here are tips to give a speech people will pay attention to:

Be Yourself When Giving a Speech

Audiences can sense enthusiasm and are very perceptive. Be passionate about what you are speaking about. If the audience feels your passion, it ignites there interest, and they pay attention. If you are reading off slides and show no emotions, you will lose your audience’s attention very quickly.

Speak About Something Your Audience is Interested In

If you are talking at a conference, people will choose your session because of the synopsis, and you need to make sure that you are talking about topics that are of interest to the audience, not necessarily yourself. If you aren’t talking about something that the audience is interested in, then you won’t have there attention, it’s that simple. 

Engage Your Audience Early

Don’t wait for questions and answers at the end of your speech to get the audience to participate and pay attention. Engage them right away by asking questions that audience members can stand up and move around, instead of raising hands. Get them socializing with their neighbor or table to encourage participation. 

Introduce Change

People notice change, and you can use this human tendency to retrieve your audience’s attention. There are macro and micro changes that can be done during your presentation to keep your audience’s attention.  As a guide, use macro-changes at least every ten minutes and continuously use micro-changes as your speech goes on. 

  • Macro -changes – change visual medium (i.e., slides to flipchart);  get the audience to stand if they’ve been sitting; change the location of the room (i.e., focusing on the back of the room from the front);  change topics
  • Micro-changes – show a short video; using silence before and after essential statements; change your tone to match the content you are talking about, for example, if you are stating facts, use a measured, deliberate tone

Tell Stories

Stories are compelling in speeches, and for keeping an audience’s attention. When you express, “I’ll tell you a story,” the audience is back to paying attention. Stories you tell should reinforce the point you are trying to make in your speech. Spread out the stories in your statement. Another way to keep attention is to arrange your presentation in a story structure.

Give  Breaks

Depending on the length of your presentation or speaking engagement, consider giving the audience a 1 to 2-minute break to use the washroom to refresh your drinks and stretch there legs. Letting the audience get up and move is an effective way to revive the people’s attention to your speech.

Look with Intention

It’s essential to move around the stage, but besides using the stage,  you should use your whole body to get your message across and pay attention to the eyes of your audience, by maintaining eye contact with an audience member for a full thought. By doing this, you are engaging with the audience, but also paying attention to your audience lets you know if they are starting to lose concentration, and you can use one of the above techniques to gain their attention again.

Final Thoughts

Be informative, speak on subjects that are intended for your audience, add changes, offer breaks, and add personal stories to keep your audience’s attention. 

Have a question? Need some direction? Contact us here and we’ll get back to you within 48 hours.


Why Are My Advertisements Failing

Why Are My Advertisements Failing

There are many reasons why advertising fails and why you do not see any results from your campaigns. If you are doing any of the following, this is why your advertisements are failing:

Create One-Off Adverts Instead of Campaigns

It’s a waste of money on advertising if you are advertising your business infrequently. Don’t think you will save money by reducing advertising frequencies or by spreading the cost across several other entities. 

Placing Ads in the Wrong Places

It is essential to spend time identifying your target publications and channels that you want to advertise in. You want to make sure you are promoting in the right channels for your business.

Forgetting to Mention Benefits

Your advertisements must be relevant to your target market. Always mention the benefits you offer as oppose to service features. Readers and your audience want to know the nutshell of what your experience. 

Why Advertising Fails-Not Sticking to a Budget

To keep your advertising relevant, it needs to stay in front of your target marketing regularly. Your budget must be workable. Do not spread your advertising across different media, do not try one-shot ads, and do not advertise irregularly. 

Not Focusing on Marketing in a Strategic Plan

Your strategic plan is your most important document, and advertising needs to be an essential focus in the project. 

Not Paying Attention to Timings

Months, days, and seasons play a factor in the success of your adverting. You need to be aware of timing, so you can determine the most beneficial times for your advertising to work. 

The Desire for Instant Fulfilment

The ad that creates an urgency to cause your audience to respond immediately is a waste because people will most likely forget it quickly after it expires. 

Unsupported Claims

Advertisers that claim to have what customers want, for example, the highest quality at the lowest price, fail because they have no evidence of their claims. You must prove everything you say in your ads. 

Improper Use of Media

Media such as newspapers and yellow pages, reach audiences who are actively looking for a product. Using non-intrusive and intrusive media, like radio, will reach more customers and keep you top of mind. 

Overconfidence in Quality Targeting

Numerous advertisers and media professionals over-estimate the importance of providing quality to there audience. Saying the wrong thing kills more ad campaigns than reaching the wrong audience. 

Production without Great Copy Is Poor Marketing

Many ads today are creative but not persuasive. Having slick, bright, or funny advertisements and different than informative, believable, memorable, and compelling. 

Blurring Response with Results

The purpose of advertising is to create a clear awareness of the company and its exclusive selling proposition. Many advertisers evaluate ads by comments they hear from people around them. Mistaking comments as results create attention-getting ads that have no purpose or meaning. 

What to do When Your Advertising Fails 

Above are a few reasons why your advertising might be failing. Here are some tips to avoid making the same mistakes in your advertising campaigns:

  • Define your goals – you need to know your overall campaign goal, such as do you want to promote specific products or want to increase sales?
  • Segment your audience  – you need to segment your audience and determine what people would be interested in your business or product and target these specific groups of people.
  • Test Your Ads – you need to test your ads to make sure they are successful regularly. By testing, you will find the best performing ad content to reach your audience.

Final Thoughts

By following the advice and not continuing to repeat the patterns above, you can stop having advertisements fail, and start to have successful marketing campaigns. 

Have a question? Need some direction? Contact us here and we’ll get back to you within 48 hours.

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