How to Develop and Design A New Logo [Video]

How to Develop and Design A New Logo [Video]

Welcome to in the Trenches MBA! Today we’re gonna talk about how to develop and design a new logo for your new business or for your new venture and to get what you want from your designer for the very first time. This video will teach you how to research and what information is needed to have a designer help you with your new brand.

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(How to Develop Design A New Logo)

Research Colors (0:26)
• What Colors are Typical for your Industry?
• What do the do the colors mean?
• Now You’re informed
• Execute: Choose your accent colors (1-3)

Research Fonts (1:07)
• No more than 3 different fonts in one brand!!
• 3=1 Serif, 1 San-Serif, 1 Script
• They need to Work Together… Ask You Designer!
• It’s best to choose 1 or 2 of these fonts and let your designer fill in the blank.
• it’s your job to show the designer what you like so you get back something back you like the first time.

Research Clipart or Examples (2:58)
• Google Images
• Your Industry?
• Your Mascot
• What do you Like?
• What does your target client looking for?
• Does it show what you do?
• Doest it show what you don’t do
• Does it have meaning?
• Pick 10-20 Logos or graphics that you like as examples.
• Does it look just as good in black and white as Color?

Plan (6:00)
• Put your research into words
• Company Name
• What do you do? What industry?
• Location if you are location based
• What colors did you choose and why?
(• Make sure you use descriptors for light blue or royal purple.)
• What font do you like and why?
(• Make sure to have the name of the font or download the ones you like.)
• What logos or graphics did you find that you liked and why?
(• it can be bits and pieces from several)
(• It can also be what you don’t like)
• Does it need to convey a feeling?

Resources (8:53)
• How Colors are used as words……
• Marketing and Branding……
• Psychology of Color…
• International Meanings……

Fonts (9:32)
• You can put your word or words in and see it in all the other fonts

Images and Clipart (10:42)
• Google Images
• Use additional Search terms like logo, Clipart, Vector along with your relevant terms(example: roof clipart, Vector tools)

Execute (11:23)
• get a designer to help you realize your dream logo
• You are armed with the info you need to get something you want the first time.
• This information will help any designer get you close to something you will like the first time with some revisions.

Budget (11:46)
• Freelance designers from your life are waiting for your call.
• Cheap options from or comparable online service.
• The My Clone Solution Clients get the best of both worlds… Creative Thinker, Designer Manager, Designer and Budget Conscious

Joint Ventures…  Enjoying Success with the Right Company

Joint Ventures… Enjoying Success with the Right Company


If you are considering a joint venture with another company, you’re actually thinking WAY beyond yourself and your own goals.  You are thinking BIG.  Strength in numbers, as they say.  Think about it… this goes beyond the whole “I’ll scratch your back if you’ll scratch mine” mentality.  This is mutual collaboration. 

This is it.

This is the real deal.

There are many strong reasons behind forming a joint venture, even if your business already has great growth potential and innovative ideas.  Think about it!   Why not if you can expand your business, move into new markets, perhaps even concentrate on overseas ventures? 

It is worth undertaking if you are able to grow your business, and the joint venture allows you access to more markets and gives you increased technical knowledge and resources. 

Before you jump in with what seems to be a perfect company to join forces with, take time to consider these questions:

1)      Are the objectives of the venture clear?  Make sure that there is constant communication with all parties involved and that nothing is assumed.

2)      Are the objectives the same?  This is important… you need to be working towards the same common goals.

3)      Are the management styles the same?  Different cultures and backgrounds could result in poor outcomes.   Be careful with this.  Discuss management techniques in-depth, and make sure that similarities outweigh the differences.

4)      Do both parties bring the same balance of assets, expertise and investment to the relationship?  If it is too imbalanced there will likely be problems.

5)      Is there an agreement on the type and amount of leadership which will be available to support this venture, especially in early stages?

6)      Has there been continual dialogue and communication of the business plan to everybody involved? 

A successful and productive joint venture is like a perfect marriage….it takes a lot of work and communication but it can be done, and when it works it is a beautiful thing!   


From A to Z… 26 Ways to Shred the Competition

Just getting by isn’t enough in today’s business world.  If you plan on succeeding, you need to come prepared for battle.  You chose this, so grab your sword and shield.  Entrepreneurship isn’t for wusses…  Looking for ways to shred the competition?   Here are 26 tips and tricks from A to Z to give you the winning edge:

Amaze your customers.   Keep them wondering how they ever managed without you.
Bring something new to the table all the time.
Call clients just to check in.  They will like the personal attention.
Don’t avoid phone calls.
Examine how you are doing things.  Is it still practical?
Finish up projects.  Don’t leave assignments hanging.
Get organized.  It will benefit EVERYBODY, including you.
Help your customers strategize so they can be successful.
Impress with outstanding customer service.
Join networking clubs to gain new insights.
Keep trying to better yourself.
Learn and grow from your mistakes.
Make sure you always show your appreciation.
Never lose your drive…your clients will sense it.
Open your eyes to better ways of serving.
Prepare, Plan and avoid Procrastination
Quit making excuses if something goes wrong.
Remember why you became your own boss.  FOCUS!
Stay the course.  Hard work and perseverance will pay off.
Talk to your clients often and make sure you’re still on track.
Understand that not everybody will like you, and that’s okay.
Value your employees… they will help you succeed.
Work on keeping relationships strong.
X-ray vision and a crystal ball would help!  Ask clients for clarification.
Yearn to always keep that spark.
Zero in on your clients’ needs always.

There are many ways to exceed expectations, and the A to Z list above includes just a few examples.  Be the best at what you do, and above all focus on extreme customer service.  Remember when your mom used to say to treat people the way you would want to be treated?   Really that’s the bottom line.  Competence, diligence, hard work, integrity… the traits you possess that enabled you to be a successful entrepreneur, and why you can easily shred the competition today.


The My Clone team is your Solution to getting out of overwhelm and stop working below your pay grade. Interested in learning more about how you can increase productivity and your hourly wage please contact us and schedule 30 minutes to chat about your business pains and how we can help you eliminate them.  Schedule your appointment right now by clicking here. 

Do These Jeans Make My Butt Look Too Big?

Do These Jeans Make My Butt Look Too Big?

– Aka “The Enlightenment of Customer Reviews”

NOPE, this is not another BLAH BLAH blog about weight loss, self-image or body shaming.   Actually the title above simply suggests that if you really don’t want to know the truth, then don’t ask the question!  If you are a business owner, however, you can’t bury your head in the sand.  You better want to know if your customers are satisfied, if they would come to you again, and if there are things you could have done better.   The best and most consistent way of achieving this goal is through customer reviews.

Keep in mind, although reviews are imperative it’s important for you to understand that your client’s time is valuable and the last thing they are thinking about is the impact this will have on your business.  Most have no clue how (or where) to leave such testimonials so it’s best to develop a system that is efficient and easy… for both of you!

If you follow these simple tips, obtaining reviews from your clients will be relatively painless:honesty

  • Streamline the process to keep it fast and simple. They don’t owe you this courtesy, so don’t make it a chore for them.
  • Use links with few and specific instructions.
  • Make sure the process is cell phone/tablet compatible.
  • The entire thing should take no more than a few minutes. Try it yourself to see if it is quick and easy.  Re-do the process if it is not painless.
  • Decide which review sites will have the biggest impact on your business.
  • Ask for the review promptly after you have completed your service to the customer while their thoughts are fresh (and while they are happy!)
  • Let your customer know how important their input is to you and your business.
  • Inform your client that the whole process will take them only a couple minutes.
  • Make sure to upload these reviews to your website and any social media (i.e. Facebook). Do this constantly so that reviews are always new and fresh.
  • Be consistent. Make this review process part of your marketing approach and follow through the process.

On occasion, you may be surprised to learn that somebody wasn’t as happy with your service as you had thought.  It is extremely important for you as a business owner to learn from any negative (or even neutral) comments.  The point of obtaining and sharing this information is not just for the growth of your business, but for personal growth as well.  Strive to do better, to be better.

Do these jeans make my butt look too big?  Well if you already know they do and you wish you hadn’t posed the question in the first place, then it’s time to put the skinny jeans away… time to put on something that is a better fit and a true representation of how you want people to really see you.  Learn from your reviews, adapt, correct, and move forward.