How Do I Deliver My TripWire? When it comes to delivering your tripwire, there are many ways to go about it. Standard delivery is done through a website or email marketing...
How to Pick a Tripwire When it comes to picking a tripwire should be, the best advice is not to overthink it. As you’ve seen from the list of examples above, there are many...
Do you actually need a tripwire? People often ask us if they truly need a tripwire. We keep it honest with people and tell them no, they don’t really need one. But if you do...
Welcome back! So glad you’ve decided to join us for another installment of the You Don’t Know What You Don’t Know saga. In our last series, we told you pretty much...
The OPT-IN Lead Magnet Method Before diving into the full post, we’d like to start with an acronym, OPT-IN. We want you to keep this is mind as we break down things to...
A question our agency often gets is why do I need a lead magnet? After years of being in business and hundreds of happy clients, this question seems like a no brainer. But...
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