Should I niche my brand and business with Robyn Sayles of Launching Your Success

Should I niche my brand and business with Robyn Sayles of Launching Your Success

We’re back with Robyn Sayles of Launching Your Success to talk about niching your business. This is a question that’s near and dear to our hearts. After all, we’re drowning in a sea of commentary that’s constantly telling us to niche our business and brand. 

We think the answer will surprise you. 😉

Robyn Sayles says, “niche is a marketing buzzword right now”. The truth is you don’t need to niche your business, but instead, you need to niche your messaging. 

The Benefits of Niching Your Brand Messaging

A lot of clients will ask Robyn if niching will ruin their opportunities in other markets. The answer is no. Laser-focussed brand messaging and communication builds a relationship with your target market. Know who you’re talking to and what you’re offering them. The results will impress you. 

The effect of good communication is attracting and building amazing relationships with your target audience. You may even bring in clients and customers you didn’t know were a part of your target audience. The stronger the relationship you build with your audience, the easier it becomes to reach new audiences.

We’re back with Robyn Sayles of Launching Your Success to talk about niching your business. This is a question that’s near and dear to our hearts. After all, we’re drowning in a sea of commentary that’s constantly telling us to niche our business and brand. 

We think the answer will surprise you. 😉

Robyn Sayles says, “niche is a marketing buzzword right now”. The truth is you don’t need to niche your business, but instead, you need to niche your messaging. 

The Benefits of Niching Your Brand Messaging

A lot of clients will ask Robyn if niching will ruin their opportunities in other markets. The answer is no. Laser-focussed brand messaging and communication builds a relationship with your target market. Know who you’re talking to and what you’re offering them. The results will impress you. 

The effect of good communication is attracting and building amazing relationships with your target audience. You may even bring in clients and customers you didn’t know were a part of your target audience. The stronger the relationship you build with your audience, the easier it becomes to reach new audiences.

biage

Archives

J

sign up now

to get the BEST offers and deals!

6

sign up now

to get the BEST offers and deals!

So Many Great Ideas

so little time

Are you an entrepreneur that can't remember which way you are going right now?

You don't have enough hands, time, clients... or maybe all three?

We specialize in helping you with the things you hate to do or frankly just suck at doing...

When is now the right time to admit that you need help with that growing task list?

You don't have to know what to get done first we can work on that plan together.

Yes, we work with all types of businesses, all over the world and in all budgets.

The time is NOW!

Free Offer Of The Month

5 Profile Tips for More Yeses on LinkedIn

LinkedIn is a huge social media for business connections. If you want to see what people are looking at when determining when to say yes to a connection or a message we have that for you. Click Here For The Free Checklist...

Skip the DIY & Get Your Profile Upgraded by a Clone

You are a smart business owner so let's jump in and get this done now. Our professional copywriters will have a call with you and optimize your profile for you, SPELLCHECK and proper GRAMMER included!. Click Here To Purchase Now...

The Big Leagues... LinkedIn Lead Gen Done For You

Are you wondering how people spend so much time to find leads on social media and you haven't had time for laundry this week? It's because they have help. Santa's elves need something to do the other 11 months of the year. SHHH they are working for us.  Click Here For Program Details...

What is a brand with Robyn Sayles of Launching Your Success

What is a brand with Robyn Sayles of Launching Your Success

Robyn gets asked this question a lot. Though we know that Nike and Coca Cola are brands, few people actually know what a brand is. To answer this, Robyn likes to use 

Most don’t realize that a conversation is occurring or that they can control the story. The goal of branding is to control that conversation whether you’re in the room or not. Just like personal branding, your business needs to have an identity or personality that people can recognize it by. 

To start creating the brand that stands behind your business, ask yourself the following questions:

  1. What is the design of your brand? Is it exclusive to your business?
  2. How does your business communicate with customers?
  3. What does your business stand for? Do you have a mission statement?
  4. What markets does your business associate with?
  5. Do people actually recognize your business and it’s branding?

If you find it difficult to answer these questions, it’s an indication that your business lacks a brand. Furthermore, if it takes you a few team members to answer these questions you’re brand’s identity needs some work.

Archives

J

sign up now

to get the BEST offers and deals!

6

sign up now

to get the BEST offers and deals!

So Many Great Ideas

so little time

Are you an entrepreneur that can't remember which way you are going right now?

You don't have enough hands, time, clients... or maybe all three?

We specialize in helping you with the things you hate to do or frankly just suck at doing...

When is now the right time to admit that you need help with that growing task list?

You don't have to know what to get done first we can work on that plan together.

Yes, we work with all types of businesses, all over the world and in all budgets.

The time is NOW!

Free Offer Of The Month

5 Profile Tips for More Yeses on LinkedIn

LinkedIn is a huge social media for business connections. If you want to see what people are looking at when determining when to say yes to a connection or a message we have that for you. Click Here For The Free Checklist...

Skip the DIY & Get Your Profile Upgraded by a Clone

You are a smart business owner so let's jump in and get this done now. Our professional copywriters will have a call with you and optimize your profile for you, SPELLCHECK and proper GRAMMER included!. Click Here To Purchase Now...

The Big Leagues... LinkedIn Lead Gen Done For You

Are you wondering how people spend so much time to find leads on social media and you haven't had time for laundry this week? It's because they have help. Santa's elves need something to do the other 11 months of the year. SHHH they are working for us.  Click Here For Program Details...

Do I Need a Personal Brand with Robyn Sayles of Launching Your Success

Do I Need a Personal Brand with Robyn Sayles of Launching Your Success

We’re back this week with Robyn Sayles of Launching Your Success to talk more about branding. On today’s docket: Do I need a personal brand?

The short answer? Yes. In today’s digital world, personal branding has never been more relevant. No matter what your industry, demographic, or position- personal brands have become more important than ever. 

Companies have shifted their format for hiring to ‘right fit’ rather than ‘right skill set’. A personal brand lets people know exactly what it will be like to work with you. So whether you’re trying to climb the corporate ladder or grow your business, a personal brand is vital. 

Your personal brand needs to…

  • Have a focus
  • Be consistent
  • Add value to people’s lives

For example, people see My Clone Solution and Brook separately. This allows me to change my business model or sell my business without friction. I have an identity outside of My Clone Solution that demonstrates the value of working with me. 

Have you started your personal brand? If not, now’s the time to get started.

Archives

J

sign up now

to get the BEST offers and deals!

6

sign up now

to get the BEST offers and deals!

So Many Great Ideas

so little time

Are you an entrepreneur that can't remember which way you are going right now?

You don't have enough hands, time, clients... or maybe all three?

We specialize in helping you with the things you hate to do or frankly just suck at doing...

When is now the right time to admit that you need help with that growing task list?

You don't have to know what to get done first we can work on that plan together.

Yes, we work with all types of businesses, all over the world and in all budgets.

The time is NOW!

Free Offer Of The Month

5 Profile Tips for More Yeses on LinkedIn

LinkedIn is a huge social media for business connections. If you want to see what people are looking at when determining when to say yes to a connection or a message we have that for you. Click Here For The Free Checklist...

Skip the DIY & Get Your Profile Upgraded by a Clone

You are a smart business owner so let's jump in and get this done now. Our professional copywriters will have a call with you and optimize your profile for you, SPELLCHECK and proper GRAMMER included!. Click Here To Purchase Now...

The Big Leagues... LinkedIn Lead Gen Done For You

Are you wondering how people spend so much time to find leads on social media and you haven't had time for laundry this week? It's because they have help. Santa's elves need something to do the other 11 months of the year. SHHH they are working for us.  Click Here For Program Details...

What is the difference between brand messaging and visual branding with Robyn Sayles of Launching Your Success

What is the difference between brand messaging and visual branding with Robyn Sayles of Launching Your Success

Today we’re joined by Robyn Sayles of Launching Your Success to talk about brand messaging vs. visual branding. If you’re anything like the majority of business owners, you’re either unsure of the difference- or don’t think there is one. 

Branding has evolved over the years. Typically, when you think of a brand it’s the visual elements that come to mind first. For example, you see a particular shade of red and know that it is Coca Cola. You see the green mermaid and know it’s Starbucks. As a business owner, you can’t get to the visual side of branding without perfecting your messaging first. 

What is Brand Messaging?

To keep it simple and sweet: Brand messaging is how you want people to feel about your business. If we go back to the visual cues, Coca Cola red feels like a warm hug. It’s traditional and in a sense, we view Coca Cola as a childhood memory we all have. Their branding and marketing campaigns reflect this. 

Understanding how you want people to feel about your brand helps you create visual branding elements like a logo, website, and color palette that reflects that message. 

The majority of business owners go about branding the opposite way, focussing on their visual elements first. It’s for this reason that we see a lot of companies who rebrand as they develop an identity. To avoid this, solidify your messaging first.

Need blog verbiage

Archives

J

sign up now

to get the BEST offers and deals!

6

sign up now

to get the BEST offers and deals!

So Many Great Ideas

so little time

Are you an entrepreneur that can't remember which way you are going right now?

You don't have enough hands, time, clients... or maybe all three?

We specialize in helping you with the things you hate to do or frankly just suck at doing...

When is now the right time to admit that you need help with that growing task list?

You don't have to know what to get done first we can work on that plan together.

Yes, we work with all types of businesses, all over the world and in all budgets.

The time is NOW!

Free Offer Of The Month

5 Profile Tips for More Yeses on LinkedIn

LinkedIn is a huge social media for business connections. If you want to see what people are looking at when determining when to say yes to a connection or a message we have that for you. Click Here For The Free Checklist...

Skip the DIY & Get Your Profile Upgraded by a Clone

You are a smart business owner so let's jump in and get this done now. Our professional copywriters will have a call with you and optimize your profile for you, SPELLCHECK and proper GRAMMER included!. Click Here To Purchase Now...

The Big Leagues... LinkedIn Lead Gen Done For You

Are you wondering how people spend so much time to find leads on social media and you haven't had time for laundry this week? It's because they have help. Santa's elves need something to do the other 11 months of the year. SHHH they are working for us.  Click Here For Program Details...

Why is it important to ask questions in sales with Ben Brown of 360 Sales Consulting

Why It’s Important to Ask Questions in Sales

‘The difference between a good and a great salesperson is the number of questions they ask,” says Benjamin Brown of 360 Sales Consulting. 

Why? He’s driven it down to two main points:

1. It shows interest. Far too often, sales professionals try to deliver a sermon on a product or service. They talk so much that the client barely has any time to speak. This results in low sales numbers and people who think you don’t care about them or their problems. 

2. It qualifies the client. In addition to letting your potential customers know this is a conversation and not a lecture, asking questions helps you nail down whether or not they are a good fit for your product or service. As you ask more questions, you’ll be able to easily identify whether or not the person is qualified. 

In summary: When you start asking questions, it personalizes the process. People feel like you care when you ask them questions. It’s the easiest way to show you’re engaged with the potential customer. Let the client talk. They will tell you whether or not the product is for them. The answers they give you will lead you to higher sales.

Archives

J

sign up now

to get the BEST offers and deals!

6

sign up now

to get the BEST offers and deals!

So Many Great Ideas

so little time

Are you an entrepreneur that can't remember which way you are going right now?

You don't have enough hands, time, clients... or maybe all three?

We specialize in helping you with the things you hate to do or frankly just suck at doing...

When is now the right time to admit that you need help with that growing task list?

You don't have to know what to get done first we can work on that plan together.

Yes, we work with all types of businesses, all over the world and in all budgets.

The time is NOW!

Free Offer Of The Month

5 Profile Tips for More Yeses on LinkedIn

LinkedIn is a huge social media for business connections. If you want to see what people are looking at when determining when to say yes to a connection or a message we have that for you. Click Here For The Free Checklist...

Skip the DIY & Get Your Profile Upgraded by a Clone

You are a smart business owner so let's jump in and get this done now. Our professional copywriters will have a call with you and optimize your profile for you, SPELLCHECK and proper GRAMMER included!. Click Here To Purchase Now...

The Big Leagues... LinkedIn Lead Gen Done For You

Are you wondering how people spend so much time to find leads on social media and you haven't had time for laundry this week? It's because they have help. Santa's elves need something to do the other 11 months of the year. SHHH they are working for us.  Click Here For Program Details...

How can learning sales make me more money with Ben Brown of 360 Sales Consulting

This Quick Mindset Hack will Improve Your Sales

In today’s segment, Ben Brown of 360 Sales Consulting joins me to talk about the small shift that makes a huge impact on your sales numbers.

“The vast majority of sales success is based on mindset,” says Ben Brown.  

Like anything else, the sales mindset is a skill you have to master. This takes time, practice, and understanding what the true concept behind sales is. Bad experiences on both ends of the sale lead a lot of people to have a negative connotation to sales in general. It’s more than selling something- it’s resonating with and creating a solution for your potential customer.  

As an entrepreneur, no one knows your product or services more than you do. Being aligned with the mindset it takes to close a sale will help you improve your sales and see more of your ideal customers walking through the door. 

Before you enter your next sales call, make sure you…

1. Know if this person is qualified to make a purchase. Whatever your product or service may be, will it actually help the person you’re trying to sell it to? Qualifying your customers before you push for the sale saves you and the customer time. After all, if you know someone can afford what you’re selling and it will ‘solve their problem’, why would they not make a purchase? More importantly, do you really want customers that would be unsatisfied with (or struggle to pay for) your product or service

2. Know you can truly solve their problem. In a world pressured by quotas and numbers, it’s easy to lose sight of the true purpose of sales: to solve a problem. Make sure your potential customers will truly benefit from what you’re selling. The result will be happy customers that consistently return. 

3. Know what the sales process looks like in your business. Simply put, it’s impossible to truly know the two points above if you don’t have a deep understanding of what sales are to your business. Understand the individual steps of the sales process and constantly look to optimize the process through your experiences. 

Archives

J

sign up now

to get the BEST offers and deals!

6

sign up now

to get the BEST offers and deals!

So Many Great Ideas

so little time

Are you an entrepreneur that can't remember which way you are going right now?

You don't have enough hands, time, clients... or maybe all three?

We specialize in helping you with the things you hate to do or frankly just suck at doing...

When is now the right time to admit that you need help with that growing task list?

You don't have to know what to get done first we can work on that plan together.

Yes, we work with all types of businesses, all over the world and in all budgets.

The time is NOW!

Free Offer Of The Month

5 Profile Tips for More Yeses on LinkedIn

LinkedIn is a huge social media for business connections. If you want to see what people are looking at when determining when to say yes to a connection or a message we have that for you. Click Here For The Free Checklist...

Skip the DIY & Get Your Profile Upgraded by a Clone

You are a smart business owner so let's jump in and get this done now. Our professional copywriters will have a call with you and optimize your profile for you, SPELLCHECK and proper GRAMMER included!. Click Here To Purchase Now...

The Big Leagues... LinkedIn Lead Gen Done For You

Are you wondering how people spend so much time to find leads on social media and you haven't had time for laundry this week? It's because they have help. Santa's elves need something to do the other 11 months of the year. SHHH they are working for us.  Click Here For Program Details...