How Much Should SEO Cost?

How Much Should SEO Cost?

Welcome to another episode of Google My Business Problems. My name is Brook Borup with My Clone Solution. I have brought to you Allyzon from Cast Haste and we’re going to answer the question: How much should SEO cost? 

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Let’s dive in.

How Much Should I Spend on SEO?

As a small business owner, there are a couple of different assets that you need to consider when someone is trying to sell you SEO. 

Are they selling SEO or are they selling SEM? Are they working on your onsite content and keywords or are they listing you in directories and building backlinks? 

If they’re doing onsite work, you should start at a budget of $500 per month and work your way up as you see the performance and functionality of your website improve. With your $500 budget, start with core pages and move on to the rest of your site. Onsite optimization can get as pricey as $5,000 per month- but your needs will depend on how many pages you have on your website. If you’re a brand that’s going to create content every single week, you may need more support than a website that does not blog at all. 

On the SEM level, Allyzon doesn’t suggest paying for it until you have a sizeable budget. This includes everything from Paid Google Ads to link building and PR. The sad truth is that it’s an expensive game to compete in. If you’re not ready to pay to play with a sizeable budget, don’t. 

Let’s recap: How much should you spend on SEO? If it’s on your website, start at $500 move up. If it’s off your website, don’t screw around with it until you have a big budget to play with. You know that you don’t just do SEO blind, you don’t do anyone forms of anything blind. You make sure that there’s an entire strategy behind it and that you’ve hired the person that can help you with that strategy, not just the one-off service.

How to Come Up with Keywords for SEO

How to Come Up with Keywords for SEO

Keywords are the foundation of SEO. Now if you don’t know your keywords, that’s something you really, really, really want to consider. In this episode of Google My Business Problems, Allyzon is going to teach us quick and easy ways to come up with keywords for SEO. 

There are two main elements to keyword research and your business. One is Google analytics, the other is Uber Suggest by Neil Patel. But let’s start with one tool at a time.  

Using Google Analytics to Find SEO Keywords 

Google Analytics is the best tool you can use to get a pulse on how your website is working for you. Not only will it show you all of your traffic and the channels it arrives from, but it will also show you the keywords users typed to end up on that page. Since we’re talking about coming up with keywords for SEO, we’ll want to first know what keywords we already have in our organic traffic profile: 

  • Go to acquisition and narrow down to organic traffic. 
  • Scroll down the page to view keywords. 
  • Click keywords to see the URLs these keywords belong to. 
  • Optimize the URL with the most traffic for the keyword for the given keyword. 

With the remaining ‘non core’ keywords, you can beef up your core pages with partial match queries or answer the classic question: What should I blog about? 

Use Uber Suggest to find Keywords for SEO

Neil Patel’s Uber Suggest is one of the best free keyword tools out there. And if you start searching for keyword tools, you’ll quickly learn that it is one of the only free keyword tools out on the market, too. From the search bar you can drop a URL or start keyword research by typing in a bigger topic like “pools” and narrowing down. 

Here are a few things to keep in mind:

  • Pick keywords you can actually compete for. Neil’s scale works 1-100. If you see that Amazon, Lowe’s, and Walmart are all ranking for a keywords- it’s probably not the best idea for you to try to compete for it.  
  • Make sure that the keyword matches the intent of your page. Do not use keywords that won’t satisfy searches- or you’ll quickly be burned. 

Keyword research can take as much or as little time as you want to spend, though we will say that those take their time and carefully analyze their keywords get more from their yield. Furthermore, it’s important to understand that finding keywords for SEO is a constant effort. You should revisit your keyword planner at least once a business quarter. As time goes on, you’ll see an influx of keywords in your Google Analytics. This is important for understanding the dollar value of your SEO investment (whether that be time or money). 

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SEO Results: Is My Website Good at SEO?

SEO Results: Is My Website Good at SEO?

SEO Results: How to Tell if Your Website is Optimized for Search

Today we’re going to cover the golden question: Is my website good at SEO? SEO results are hard to understand, after all, it’s understandably hard to nail down the ROI of digital campaigns for business owners. Optimizing your website for search is a big part of converting first-time users into long term customers.

In today’s Google My Business Problem series we’re talking with Allyzon from Cast Haste to answer a few of the most common ‘is my SEO working’ questions.

Do you have website traffic you’re not paying for?

The easiest way to tell if your SEO is producing results is to answer that question first. You can see this by viewing your organic traffic in Google Analytics. Generally speaking, even sites without a ton of traffic are going to have an organic keyword profile that contributes to their website’s success with SEO.

If you’re creating content with a purpose and focussing on keywords that contribute to your SEO results, you’re going to see an increase in traffic. Conversions are a different story- but we’ll save that for another blog post. In the event that you’re creating content but you’re not seeing organic keywords appear in the content’s keyword profile: You need to improve your content to grow your organic keyword profile.

Want to improve your site’s SEO results?

That starts with knowing why your site sucks at SEO.

google page speed insights example

Here are a few tools to help you a ‘no coding required’ tools that will help you communicate with developers and copywriters like, look no further:

Google page speed insights will tell you where your website needs to improve from a performance standpoint on their scale, SEMRush will tell you about your metas and coverage, and GTMetrix will allow you to grade your website performance on A-4 scale. Give each of these options a try to find out which one works best for you.

Should I niche my brand and business with Robyn Sayles of Launching Your Success

Should I niche my brand and business with Robyn Sayles of Launching Your Success

We’re back with Robyn Sayles of Launching Your Success to talk about niching your business. This is a question that’s near and dear to our hearts. After all, we’re drowning in a sea of commentary that’s constantly telling us to niche our business and brand. 

We think the answer will surprise you. 😉

Robyn Sayles says, “niche is a marketing buzzword right now”. The truth is you don’t need to niche your business, but instead, you need to niche your messaging. 

The Benefits of Niching Your Brand Messaging

A lot of clients will ask Robyn if niching will ruin their opportunities in other markets. The answer is no. Laser-focussed brand messaging and communication builds a relationship with your target market. Know who you’re talking to and what you’re offering them. The results will impress you. 

The effect of good communication is attracting and building amazing relationships with your target audience. You may even bring in clients and customers you didn’t know were a part of your target audience. The stronger the relationship you build with your audience, the easier it becomes to reach new audiences.

We’re back with Robyn Sayles of Launching Your Success to talk about niching your business. This is a question that’s near and dear to our hearts. After all, we’re drowning in a sea of commentary that’s constantly telling us to niche our business and brand. 

We think the answer will surprise you. 😉

Robyn Sayles says, “niche is a marketing buzzword right now”. The truth is you don’t need to niche your business, but instead, you need to niche your messaging. 

The Benefits of Niching Your Brand Messaging

A lot of clients will ask Robyn if niching will ruin their opportunities in other markets. The answer is no. Laser-focussed brand messaging and communication builds a relationship with your target market. Know who you’re talking to and what you’re offering them. The results will impress you. 

The effect of good communication is attracting and building amazing relationships with your target audience. You may even bring in clients and customers you didn’t know were a part of your target audience. The stronger the relationship you build with your audience, the easier it becomes to reach new audiences.

 

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Are you an entrepreneur that can't remember which way you are going right now?

You don't have enough hands, time, clients... or maybe all three?

We specialize in helping you with the things you hate to do or frankly just suck at doing...

When is now the right time to admit that you need help with that growing task list?

You don't have to know what to get done first we can work on that plan together.

Yes, we work with all types of businesses, all over the world and in all budgets.

The time is NOW!

Free Offer Of The Month

5 Profile Tips for More Yeses on LinkedIn

LinkedIn is a huge social media for business connections. If you want to see what people are looking at when determining when to say yes to a connection or a message we have that for you. Click Here For The Free Checklist...

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The Big Leagues... LinkedIn Lead Gen Done For You

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What is a brand with Robyn Sayles of Launching Your Success

What is a brand with Robyn Sayles of Launching Your Success

Robyn gets asked this question a lot. Though we know that Nike and Coca Cola are brands, few people actually know what a brand is. To answer this, Robyn likes to use 

Most don’t realize that a conversation is occurring or that they can control the story. The goal of branding is to control that conversation whether you’re in the room or not. Just like personal branding, your business needs to have an identity or personality that people can recognize it by. 

To start creating the brand that stands behind your business, ask yourself the following questions:

  1. What is the design of your brand? Is it exclusive to your business?
  2. How does your business communicate with customers?
  3. What does your business stand for? Do you have a mission statement?
  4. What markets does your business associate with?
  5. Do people actually recognize your business and it’s branding?

If you find it difficult to answer these questions, it’s an indication that your business lacks a brand. Furthermore, if it takes you a few team members to answer these questions you’re brand’s identity needs some work.

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So Many Great Ideas

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Are you an entrepreneur that can't remember which way you are going right now?

You don't have enough hands, time, clients... or maybe all three?

We specialize in helping you with the things you hate to do or frankly just suck at doing...

When is now the right time to admit that you need help with that growing task list?

You don't have to know what to get done first we can work on that plan together.

Yes, we work with all types of businesses, all over the world and in all budgets.

The time is NOW!

Free Offer Of The Month

5 Profile Tips for More Yeses on LinkedIn

LinkedIn is a huge social media for business connections. If you want to see what people are looking at when determining when to say yes to a connection or a message we have that for you. Click Here For The Free Checklist...

Skip the DIY & Get Your Profile Upgraded by a Clone

You are a smart business owner so let's jump in and get this done now. Our professional copywriters will have a call with you and optimize your profile for you, SPELLCHECK and proper GRAMMER included!. Click Here To Purchase Now...

The Big Leagues... LinkedIn Lead Gen Done For You

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Do I Need a Personal Brand with Robyn Sayles of Launching Your Success

Do I Need a Personal Brand with Robyn Sayles of Launching Your Success

We’re back this week with Robyn Sayles of Launching Your Success to talk more about branding. On today’s docket: Do I need a personal brand?

The short answer? Yes. In today’s digital world, personal branding has never been more relevant. No matter what your industry, demographic, or position- personal brands have become more important than ever. 

Companies have shifted their format for hiring to ‘right fit’ rather than ‘right skill set’. A personal brand lets people know exactly what it will be like to work with you. So whether you’re trying to climb the corporate ladder or grow your business, a personal brand is vital. 

Your personal brand needs to…

  • Have a focus
  • Be consistent
  • Add value to people’s lives

For example, people see My Clone Solution and Brook separately. This allows me to change my business model or sell my business without friction. I have an identity outside of My Clone Solution that demonstrates the value of working with me. 

Have you started your personal brand? If not, now’s the time to get started.

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So Many Great Ideas

so little time

Are you an entrepreneur that can't remember which way you are going right now?

You don't have enough hands, time, clients... or maybe all three?

We specialize in helping you with the things you hate to do or frankly just suck at doing...

When is now the right time to admit that you need help with that growing task list?

You don't have to know what to get done first we can work on that plan together.

Yes, we work with all types of businesses, all over the world and in all budgets.

The time is NOW!

Free Offer Of The Month

5 Profile Tips for More Yeses on LinkedIn

LinkedIn is a huge social media for business connections. If you want to see what people are looking at when determining when to say yes to a connection or a message we have that for you. Click Here For The Free Checklist...

Skip the DIY & Get Your Profile Upgraded by a Clone

You are a smart business owner so let's jump in and get this done now. Our professional copywriters will have a call with you and optimize your profile for you, SPELLCHECK and proper GRAMMER included!. Click Here To Purchase Now...

The Big Leagues... LinkedIn Lead Gen Done For You

Are you wondering how people spend so much time to find leads on social media and you haven't had time for laundry this week? It's because they have help. Santa's elves need something to do the other 11 months of the year. SHHH they are working for us.  Click Here For Program Details...