How Do I Make More Money In My Business?

Video Notes & Links

“How do I make more money in my business?” is an age-old question that has been asked since the beginning of commerce.

 

We may have altruistic purposes or a strong internal “why” for why we’re in business, but at the end of the day, we are all in business to make money. How much money depends on what you need to be comfortable. That revenue number is different for all of us. Regardless of where we want to end up with our business financially, we all start in the same place, at least we should.

 

Anything that can be measured can be improved. The profits from your business are no different.

 

If you have any hopes on growing and eventually scaling, you have to measure your business. Many times, owners notice issues with their business (especially when it comes to their cash flow) but don’t know where the issues are stemming from. If you don’t know where the issues in your business are coming from, you’ll never be able to solve it.

 

Tell me, how fun is it to find a solution when you don’t even know the problem? About as fun as trying to count the hair on your own head. Translation: not fun at all.

 

The bad news is that this happens more often than most business owners care to imagine.

 

The good news? There’s a solution for it.

 

We kind of already spoiled the secret earlier in this post but the secret really isn’t a secret at all.

 

If you want to know how much your kid grew during his first year of high school, what would you do?

 

You’d measure your kid before they entered their freshman year then you’d measure kid on the last day of school (or the end of summer, depending what kind of parent you are)

 

Your business is the same way. You measure it at the beginning then periodically along the way.

 

Figuring out how much your kid grew over the course of a year is pretty simple. You measure their height.

 

Figuring out how much your business grew (or shrank) over the year isn’t as straightforward.

 

Measuring your kid’s height is figurately and literally and a linear process. Height is your only variable.  Your business is a bit more complicated. In our businesses, we are often trying new things. A new sales process. A new marketing campaign. New employees. Sometimes even a new business model. With you imputing a bunch of different variables at the same time, it’s hard to measure the impact (good or bad) that certain changes had. You can’t grow your business without understanding the resulting of the actions you’ve taken.

 

So, what should you do?

 

Establish KPI – your Key Performance Indicators. These will be non-financial measures of the quality of your output and the efficiency of the underlying processes in your business.

 

This means you should focus on the process. Trust the process. Allocate resources to move the needle to get the results you are looking for

 

Take for example your sales process.

 

When most business owners think of their sales, they’re only focused on their bottom line. The bottom line is obviously important, but focusing on it alone will not bring you any closer to growing it.

 

Instead, consider measuring your conversion rates. Your conversion rate is the percentage of visitors to your page that complete the desired goal. Your conversion rate tells a much deeper, complicated story then your bottom line.

 

After measuring your conversion rate, measure your average dollar sale per order. This will tell you how large or small your orders are on average. If your conversion rates are high but your average dollar per sale is declining, your sales agent might be giving things away or heavily discounting orders to make the sale happen.

 

Understanding those key performance indicators will allow you to either revamp your sales process or confront your sales team. Regardless of the course of action you choose, you’re now equipped with the data to make sensible choices regarding your process.

 

Cleaning up the issues in your sales process will inevitably lead your business to make more money. Knowing your KPI’s then taking the correct action on them helps patch the holes that truly exists instead of your creating new holes just to patch them. Business owners often create issues for themselves that don’t truly exists in real life, but that’s a story for another day.

 

Indicators that track the health of your business. Don’t you want a healthy, profitable business?

 

Know your numbers. Know your cost. Know your margins. Know your profitability.

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How Do I Manage My Time To Get More Done?

Video Notes & Links

 

When it comes to getting more done, we’re going to approach this from a different angle.

 

Follow us, yeah?

 

Experts tell you to get a calendar, write everything down, account for every day, hour and second. Those things are important, yes, but nothing is more important than focusing on just one thing.

 

It seems counterintuitive to get more done by focusing on one thing. One is less than many, but this math is far from simple. We have a comparative advantage over our peers when we are able to practice singularity of focus. While others are running around in circles, hopping from task to task, they miss the opportunity of going deep by going wide. Going deep on a task or goal generally bodes better and more tangible results than going wide. Whether you’re an established business owner or a budding entrepreneur, you’ll always have a mountain of tasks calling your name. The secret is to decipher what’s important to your immediate goals then dive wholeheartedly into it.

 

Having a singularity of focus allows you to incrementally build on that one task, propelling you closer to that one goal. Attempting to do otherwise, typically through multi-tasking, will leave you short of tangible progress, opening you to a higher probability of unfinished projects.

 

Developing a strategic focus allows us to understand our long term goals. Having a well-defined strategy, focused on that one thing, gives us a stable target to consistently aim towards until we hit it. Once the target is hit, redevelop a new strategic focus, reset your goals and begin working towards your next stable target.

 

From experience, our most successful clients do this. They follow this process repeatedly and get more done than their peers each time.

 

Make sure your small goals are always geared towards your big picture goals so you’re never losing focus or wasting time doing things that just don’t matter

 

Set a common goal for your team and make sure your crew is working in the areas they are best at. Working outside of your strengths is a sure fire way to make sure you get less done.

Do what you’re great at, then delegate the rest.

J

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Are you an entrepreneur that can't remember which way you are going right now?

You don't have enough hands, time, clients... or maybe all three?

We specialize in helping you with the things you hate to do or frankly just suck at doing...

When is now the right time to admit that you need help with that growing task list? 

You don't have to know what to get done first we can work on that plan together. 

Yes, we work with all types of businesses, all over the world and in all budgets. 

The time is NOW!

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How to Avoid Being Overwhelmed By Your Business

Video Notes & Links

Before we give you anything tactical to do with your business, we want you to take a step back and breathe.

 

Deep breaths.

 

In through your nose, out through your mouth.

 

Good.

 

After repeating this a few times, you’re now ready to face so overwhelmed that’s confronted your business.

 

Taking control of your business while maintaining your sanity can sometimes be a tall order.

 

Many times, it’s hard to decide where to start or what exactly to do and that’s okay. That’s what we’re here for.

 

As a business owner, you’re faced with tons of choices to make every day from having enough staff to meet the days to demands to making sure enough eyes are on your brand.

 

What’s the most important thing to focus on?

 

How much time should you spend focusing on each area of your business?

 

Should you even be the one focusing on that area?

 

We train business owners to focus on the essentials and delegate the rest.

 

Three words: Divide to Multiply

 

Dividing to multiply is as straightforward as it sounds. Learn to divide the functions of your new business into different areas then multiply your efforts in each of those newly defined areas. When you’re able to identify the components that make your business run, you’re able to make sense of it all and avoid the pressure of feeling overwhelmed and hopelessness.

 

We like to divide business into three key areas: Marketing, Sales and Operations

 

In it’s most simple form:

Marketing: Finding opportunity

Sales: Converting those opportunities into orders

Operations: Fulfilling the obligation of those orders and satisfying the customers

 

Marketing, sales and operations are distinctly different functions of business but they all work together intimately. Understanding how your business functions with respect to these three areas will better help you understand your business’s capacity and capabilities. when you understand your business’s capacity you avoid being overwhelmed with situations your team  cannot handle

 

For instance, if your sales department is crushing it, bringing in new clients every day, but you don’t have the operations to handle your new growth, you’re over capacity and will be stressed. Stress is derived from lack. If your business lacks the ability to fulfill new orders and requested, the organization will be stress and the team members will feel overwhelmed without a doubt.

 

We break business down into these three components so that business owners are able to effectively analyze their process and take control of their business instead of letting their business control them

 

Take your sales process for instance. We all know sales is the lifeblood of business but how many of us truly understand the sales process? Not understanding the process can lead to fatigue and frustration.

 

Dividing your business into functions then further dividing those functions into micro steps helps put things into perspective, making them manageable, reducing the feeling of being overwhelmed.

 

When sales are not where they want to be, most business owners panic. You, on the other hand, you have no reason to panic because you’re being equipped with the tools to navigate through the moments you feel overwhelmed.

 

Try breaking your sales process down into these steps

 

Prospecting

 

Engagement

 

Discovery Conversation

 

Opportunity Exploration

 

Presentation & Pitch

 

Following traditional mantra and always focusing on the big picture can lead to feeling overwhelmed. Learning to optimize the whole, then optimizing each step within the whole, will help you focus on what’s truly important. Breaking things down into bite-size manageable pieces is the key to decreasing stress and increasing your organization’s productivity.

J

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Are you an entrepreneur that can't remember which way you are going right now?

You don't have enough hands, time, clients... or maybe all three?

We specialize in helping you with the things you hate to do or frankly just suck at doing...

When is now the right time to admit that you need help with that growing task list? 

You don't have to know what to get done first we can work on that plan together. 

Yes, we work with all types of businesses, all over the world and in all budgets. 

The time is NOW!

Free Offer Of The Month

5 Profile Tips for More Yeses on LinkedIn

LinkedIn is a huge social media for business connections. If you want to see what people are looking at when determining when to say yes to a connection or a message we have that for you. Click Here For The Free Checklist...

Skip the DIY & Get Your Profile Upgraded by a Clone

You are a smart business owner so let's jump in and get this done now. Our professional copywriters will have a call with you and optimize your profile for you SPELLCHECK and proper GRAMMER included!. Click Here To Purchase Now...

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How Do I Get my Team to Stay Engaged?

Video Notes & Links

When it comes to getting your team engaged, it’s usually easier said than done. Harmonizing a group of individuals, with competing interests, towards a common goal, is a frustrating struggle for the majority of business owners.

 

If you’re struggling to get your whole team on the same cadence, you’re not alone. Trust us.

 

In an ever-globalizing world, the old adage, “If you want something done right, do it yourself,” just doesn’t cut it anymore. If you ever have aspirations of scaling your organization past a fledgling agency, you’re going to need a team and you’re going to need to rely on them.

 

Relying on others is scary, especially if you’re like most entrepreneurs when it comes to letting go of control.

 

Letting go of control isn’t natural or easy, but understanding how to do so is the first step to getting your team truly engaged. You have to decentralize ownership.

 

When you are able to let go, you are able to empower your team with the opportunity to make choices in the best interest of the organization. Lending this sort of trust to your team enables them a sense of ownership, incentivizing them to work a little harder and play their part a little better.

 

Upping the engagement starts by developing a winning team.

 

Developing a winning team means understanding that each member of your team comes to the table with special talents and unique traits. Embracing the differences rather than trying to “improve” the individual so they align more closely with your own identity, will channel a motivation in your team that cannot be forced.

 

Defining and understanding the roles needed in your organization goes a long way in supporting and improving your team. If you notice your organization is lacking in a certain area, understanding the functions needed in your business will allow you to fill the gaps on your team with the person best suited for the role.

 

It’s hard to keep a team engaged if the players don’t feel like they’re winning. Winning boosts morale and helps fuel constant output. Working on a team where roles are defined and  members are held accountable for their production, leads to more winning and the establishment of a good foundational company culture.

 

Sometimes, it’s uncomfortable holding team members accountable for their contributions, but it’s necessary to keep the work environment genuine and weed out the people who do not truly want to be there. Avoiding this could decrease the morale of hard working, contributing members, ultimately steering the organization further and further away from it’s goals. Make accountability a part of your company culture.

 

As your team works towards the goals of the business, ownership or management needs to have a way to track results over time. Tracking results lets you know where you’re doing well and where you could stand to allocate some extra resources. Tracking results let’s you develop working systems and training to invest and grow the talent you’ve already acquired.

 

Trusting your team, holding them accountable and tracking the progress are the foundations of keeping your team engaged in constantly changing environment.

J

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Are you an entrepreneur that can't remember which way you are going right now?

You don't have enough hands, time, clients... or maybe all three?

We specialize in helping you with the things you hate to do or frankly just suck at doing...

When is now the right time to admit that you need help with that growing task list? 

You don't have to know what to get done first we can work on that plan together. 

Yes, we work with all types of businesses, all over the world and in all budgets. 

The time is NOW!

Free Offer Of The Month

5 Profile Tips for More Yeses on LinkedIn

LinkedIn is a huge social media for business connections. If you want to see what people are looking at when determining when to say yes to a connection or a message we have that for you. Click Here For The Free Checklist...

Skip the DIY & Get Your Profile Upgraded by a Clone

You are a smart business owner so let's jump in and get this done now. Our professional copywriters will have a call with you and optimize your profile for you SPELLCHECK and proper GRAMMER included!. Click Here To Purchase Now...

The Big Leagues... LinkedIn Lead Gen Done For You

Are you wondering how people spend so much time to find leads on social media and you haven't had time for laundry this week? It's because they have help. Santa's elves need something to do the other 11 months of the year. SHHH they are working for us.  Click Here For Program Details...

How Do I Pick a Lead Magnet for my business and What’s My Final Goal

Video Notes & Links

Before diving into the full post, we’d like to start with an acronym, OPT-IN. We want you to keep this is mind as we break down things to consider when creating your own lead magnet with the goal of getting the lead to opt-in to your funnel.  

O – One Problem. Your lead magnet should be designed to solve one problem and one problem only.  Your goal here is to provide value but not give away the secret sauce.

P – Proper Positioning. Your lead magnet should allow you to position yourself as a celebrity in your space with your own unique selling proposition.

T – Time Friendly. Your lead magnet should not be a 3 hour solution. That is not the purpose of a lead magnet. Your lead magnet is a quick introduction to your brand, establishing authority and solving a problem within 5 to 10 minutes.

I – Incomplete Piece. Your lead magnet solves one problem and there’s a high chance your lead has multiple problems. Your lead magnet should lead them into your core product that solves their other problems.

N – Next Step. After you’ve given your lead some value by solving a small problem, it’s time to follow up and show them how you can solve their bigger problems through a series of curated automations.

When a lead opts-in, the fun is just beginning. We know that you have tons of awesome offers that will add tons of extra value. Now the goal is getting your hot lead to become aware of that value, consider it, then make a purchase.

Sell them the right thing at the right time.

You don’t have to be an expert to design a lead funnel. You don’t have to be a graphic designer, web designer, or any other kind of designer you can think of. All you need is an end goal and something of value to offer.

Seriously, it’s really that easy.

When you think of your ideal client, what do you imagine?

Take a second to visualize them. Visualize the problems they have and the solutions they’ll need. Can you provide these solutions? If so, how are you going to do that? Which core product of yours are you going to offer this potential client to solve their major problem?

When you think of your core product, it’s purpose is to solve your ideal clients biggest problem but along the way, there are smaller, preliminary problems – this is where the design of your lead magnet comes into play.  

Start with the end goal in mind and work backwards. Your end goal is to sell your clients on your core product so you’ll need to develop a natural roadmap that will start them with an introduction to your brand through a lead magnet (see examples) and steadily upsells them into other helpful products and services until they are ready to buy into your core product.

This sounds great and all but after reading that, you’re probably wondering how exactly do you do that – “steadily upsell into other helpful products/services.” Doing this is a hybrid combination of sales and marketing.

You start with creating consumable content that addresses your target clients pain points. Initially, you pique their interest by offering something that solves a small problem. You continue to give them value, possibly in the form of content to help educate them on other related solutions to other problems they’re having. While this is happening, you’re establishing yourself to them as an authority figure in that industry. Continue to fill your funnel with increasing value that appeals to the customer.  After you’ve added enough value and successfully sold them other products, and built the know, like, trust factor, you’re able to make your pitch for your core product. At this point, the lead should feel that they need your product and that purchasing it will add unique value to their lives.

So, now that you understand what a lead magnet is, why you need one in your business and how to design it, it’s now time to deliver it. Your lead magnet and funnel are only valuable if they make it into the hands of your leads.

Once the lead has opted in, you’re then able to continuously give them value through email campaigns or offers on your website. These series of emails are put on timers that are automatically sent to the newly acquired leads, guiding them to a new action, each time bringing them close to your core product offering.

The neat part about this process is that you’re able to track everything. You’re able to tell which emails are working, which aren’t and what your leads are best responding to. You are able to track who is doing what as they travel through your funnel such as how long they watched your video for, did they click on the link to your site or are they opening your email at all.  

Understanding what has been successful through the early parts of your funnel with the use of data (from your email marketing system; we recommend Active Campaign) will help refine your roadmap and ultimately convert more leads into customers.

To sum things us, the ultimate goal with your lead magnet and sales funnel is to get your target leads into a system of contact and follow up, steering them to say yes to your core product offering.

J

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So many great ideas

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Are you an entrepreneur that can't remember which way you are going right now?

You don't have enough hands, time, clients... or maybe all three?

We specialize in helping you with the things you hate to do or frankly just suck at doing...

When is now the right time to admit that you need help with that growing task list? 

You don't have to know what to get done first we can work on that plan together. 

Yes, we work with all types of businesses, all over the world and in all budgets. 

The time is NOW!

Free Offer Of The Month

5 Profile Tips for More Yeses on LinkedIn

LinkedIn is a huge social media for business connections. If you want to see what people are looking at when determining when to say yes to a connection or a message we have that for you. Click Here For The Free Checklist...

Skip the DIY & Get Your Profile Upgraded by a Clone

You are a smart business owner so let's jump in and get this done now. Our professional copywriters will have a call with you and optimize your profile for you SPELLCHECK and proper GRAMMER included!. Click Here To Purchase Now...

The Big Leagues... LinkedIn Lead Gen Done For You

Are you wondering how people spend so much time to find leads on social media and you haven't had time for laundry this week? It's because they have help. Santa's elves need something to do the other 11 months of the year. SHHH they are working for us.  Click Here For Program Details...

Why Does My Business Need a Lead Magnet and What’re Good Examples of Some?

Video Notes & Links

A question our agency often gets is why do I need a lead magnet? After years of being in business and hundreds of happy clients, this question seems like a no brainer. But again, after years in business, we realize that having a good lead magnet isn’t as obvious as we’d think.

Follow us for a second, alright?

Imagine owning a company (maybe you don’t have to imagine) and you’d like to project how many sales your newest product would get. Would you rather spend $1000 testing your new merchandise and possibly incurring a lost, or put out a small, relatively inexpensive sample to gauge interest and attract leads, then scale when appropriate?

From a common sense perspective, it’s an obvious choice to cheaply test your product through lead magnets and funnels, rather than breaking the bank on an unvalidated idea.

This is one of the biggest reasons why you need a lead magnet, or multiple lead magnets, depending on your product offerings.

Another reason to consider having a lead magnet is to build your authority. What resources do you have to lend to your credibility? How does your target market know that you are someone worth trusting much less worth purchasing from?

Reviews and testimonials are a strong base, but seeing is believing. Your potential clients want to see what you can do for them rather than hear about what you did for other people. Your lead magnet gives you the opportunity to show your potential customers your knowledge, skill, and ability to solve their problems. If your lead magnet is good enough and solves a problem for your ideal client without them having to make a purchase, your credibility shoots through the roof.

So, besides building your credibility and testing your product, why else might you need a lead magnet?

Well, let’s consider the most basic part of making a sale: contacting the potential client. A sale cannot take place unless contact is made. Often times, multiple points of contact are needed for a sale to take place. Your lead magnets allow you the opportunity to make contact with your potential customer without being forced, awkward, or salesy. When your lead magnet converts, that’s the buyer’s way of granting you permission to contact them. Hint: They wouldn’t have given you their email if they weren’t interested in learning more about what you have to offer.

Bottom line, you need a lead magnet to take that next step in your business. Skip the cold calls and create some warm calls.

After we’ve spent all this time telling you why you need a lead magnet, this post would not be complete if we didn’t leave you with a few examples of solid lead magnets. The type of lead magnet you use will depend on the ultimate goal of the funnel. Below is a short list of a few easy lead magnets you can use in your business, today!

Ebooks

Video Course

Checklist

Cheatsheets

Resource List

Free Trials

Freemium Account (Tons of value up front, charge them later)

Assessment Graders (These are our personal favorites! These create an awesome opportunity to open a dialogue between you and your warmed lead)

Coupons/Discounts

Contest

Access to Content (daily/weekly blog)

J

sign up now

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6

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So many great ideas

so little time

Are you an entrepreneur that can't remember which way you are going right now?

You don't have enough hands, time, clients... or maybe all three?

We specialize in helping you with the things you hate to do or frankly just suck at doing...

When is now the right time to admit that you need help with that growing task list? 

You don't have to know what to get done first we can work on that plan together. 

Yes, we work with all types of businesses, all over the world and in all budgets. 

The time is NOW!

Free Offer Of The Month

5 Profile Tips for More Yeses on LinkedIn

LinkedIn is a huge social media for business connections. If you want to see what people are looking at when determining when to say yes to a connection or a message we have that for you. Click Here For The Free Checklist...

Skip the DIY & Get Your Profile Upgraded by a Clone

You are a smart business owner so let's jump in and get this done now. Our professional copywriters will have a call with you and optimize your profile for you SPELLCHECK and proper GRAMMER included!. Click Here To Purchase Now...

The Big Leagues... LinkedIn Lead Gen Done For You

Are you wondering how people spend so much time to find leads on social media and you haven't had time for laundry this week? It's because they have help. Santa's elves need something to do the other 11 months of the year. SHHH they are working for us.  Click Here For Program Details...

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