What in the heck is a lead magnet? Why do I need one for my business?

What in the heck is a lead magnet? Why do I need one for my business?

Video Notes & Links

Welcome to in the Trenches MBA! In this video, we are going to talk about some of the functions, pros, and cons of using QuickBooks online for your small business books. This is just a sampling of functions. There is a reason QBO is the industry standard!

If you need more help after this video feel free to contact us to get some free advice on which solution is best for your situation.

Get More Great Tips & Answers – Subscribe ➜ http://bit.ly/mcssubyoutube

Share this Video on Facebook, Your Blog, Websites and More!

Helpful Links From This Video
http://www.intuit.com

Want a Question Answered or Want to Sponsor a Video?
Support the education of new and growing business owners with your donations here ➜ https://www.patreon.com/ittmba

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So Many Great Ideas

so little time

Are you an entrepreneur that can't remember which way you are going right now?

You don't have enough hands, time, clients... or maybe all three?

We specialize in helping you with the things you hate to do or frankly just suck at doing...

When is now the right time to admit that you need help with that growing task list?

You don't have to know what to get done first we can work on that plan together.

Yes, we work with all types of businesses, all over the world and in all budgets.

The time is NOW!

Free Offer Of The Month

5 Profile Tips for More Yeses on LinkedIn

LinkedIn is a huge social media for business connections. If you want to see what people are looking at when determining when to say yes to a connection or a message we have that for you. Click Here For The Free Checklist...

Skip the DIY & Get Your Profile Upgraded by a Clone

You are a smart business owner so let's jump in and get this done now. Our professional copywriters will have a call with you and optimize your profile for you, SPELLCHECK and proper GRAMMER included!. Click Here To Purchase Now...

The Big Leagues... LinkedIn Lead Gen Done For You

Are you wondering how people spend so much time to find leads on social media and you haven't had time for laundry this week? It's because they have help. Santa's elves need something to do the other 11 months of the year. SHHH they are working for us.  Click Here For Program Details...

The Short Guide to Finding and Engaging Your Audience Across Social Media Channels

The Short Guide to Finding and Engaging Your Audience Across Social Media Channels

What Is A Hi-Res Logo?

The Short Guide to Finding and Engaging Your Audience Across Social Media Channels

My Clients Googled This To Find Me

You’ve heard us talk about knowing your audience. Here we are going to take a step further to discover exactly what your target audience is Googling to find you.

These days, if you want to know something, Google is always the first point of reference. If your potential clients can’t find your product or service in a simple Google search, you’re missing out on a flurry of potential sales.

Hint: You might need SEO help.

If you’d like to capitalize on this untapped market, first go to Google.

Type in the problem that your product or service helps to solve. What sort of solutions do you see? Does your solution align with the popular answers your target clients are looking for? If not, you may need to reconsider how you go about your product offering.

Try googling “best solution for [problem you are trying to solve]”

Again, does your product, service or company appear during your google search?

If not, let’s consider SEO strategies so that your target market can actually find you.



How to Combine Killer Content + Clients Pain Points to Establish Authority & Gain Hot Leads

Last week we talked about what your target client is Googling.

This week we’re going to shift our focus a bit to the key behind what helps your potential clients find you.

Content. Content. Content.

In case anyone missed that, let me repeat:

Content. Content. Content.

This year, content will be king. If your organization is not consistently producing high-quality content, your target clients will have a hard time finding you. Creating compelling content that your audience wants to read significantly increases your credibility and your ability to be found.  

When you’re able to combine knowing what your ideal target clients are looking for and the creation of rich, engaging, content, you’re able to create and leverage an abundance of massive opportunities for your business to take advantage of.

Blogs are a great place to start when it comes to building your digital content. You are in complete ownership of your blog, not Facebook, not Google, just you. With having original content on your own platform, neither FaceBook, Medium or any other platform can change algorithms affecting who sees your content (It’s a bit more complicated than that, but Facebook algorithms and viewership is a story for another blog post). Ultimately, you are in full control of driving traffic to your page.

Other great outlets to feature your content include Medium, LinkedIn Articles, FaceBook, Twitter, Youtube, and even Google My Business. Google My Business has a posting section – which Google loves when it comes to your overall SEO ranking. (Hint: Combining Google+ and Google My Business with a consistent theme helps the “crawlers” validate your content)

Here’s a challenge for this week. Go create pieces of content to put in each of the above-mentioned places. In a month, Google the same question you asked this week. Did you see a difference?  I want to know!

Solve Their Problems and They’ll Love You Forever

The most popular content shared on the web centers around solving a problem for your audience.

There are over 63,000 search queries done per second on Google. This translates to over 5.5 billion searches per day, which equates to over 2 trillion Google searches done a year.

What’s the point here? People are constantly seeking answers.

Creating online content gives you the opportunity to be an industry expert in your niche, driving traffic to your website, resulting in more engagement, sales, and appointments.

When you create content based around areas you are truly an expert in, it gives your audience life. They can feel your energy bleeding through your content, which will eventually drive them to your desired action.

What do you love? Teach about that.

Spend time talking about and creating content centered around the things that you love (or hire someone to do it for you) but don’t force it. Nothing is worse than being hooked by a click-baity title to then read a dry, uninspiring article. Please, don’t do this to your audience. You said you cared about them, right?

Don’t forget, always include a call to action with your content, even if it’s something a small as asking your audience to take two deep breaths in the morning when they first open their eyes.

Asking your audience to do something forges a bond between you and them, increasing the possibility for them to re-visit your content, subscribe, share, and ultimately become a customer.

And whenever possible, link back to your own website for more content. This lends to build your credibility as an industry expert and strengthens your overall SEO with internal linking.


Content Channels and Collaboration 


Most recently, we covered the importance of having good content when it comes to your target audience finding you.

Having compelling content is necessary for driving traffic to your site and establishing yourself as an industry heavyweight.

What we haven’t covered are the types of content your organization can produce. Right now, we’re just beginning to scratch the surface of what we can do as content creators and personally, we’re still a ways away from the true content golden age (augmented reality will shake things up).

Before we get too ahead of ourselves, let’s talk about content types.

Content doesn’t exclusively have to be blog articles (though we do recommend having that at a bare minimum). Content can be long and short-form social media posts across various channels such as Facebook, Instagram or LinkedIn.

Very short-form blurbs work great on Twitter and Instagram. Depending on your organization’s media capabilities, YouTube, Instagram, and Facebook video can be utilized. Following the current trends, we predict that FaceBook and Instagram Live will be very popular across a multitude of industries.

Aside from these, podcasts are another great way to reach your target audience with quality content. Try collaborating with others in your industry to share exposure to each other’s audience to grow your brand’s reach. Don’t fear collaboration, embrace it. If you’re nervous that your product or service isn’t the best compared to your peers, collaborate with those in cross industries. For example, if you’re an SEO company, seek out content marketers and leverage their audience through shared collaboration.

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So Many Great Ideas

so little time

Are you an entrepreneur that can't remember which way you are going right now?

You don't have enough hands, time, clients... or maybe all three?

We specialize in helping you with the things you hate to do or frankly just suck at doing...

When is now the right time to admit that you need help with that growing task list?

You don't have to know what to get done first we can work on that plan together.

Yes, we work with all types of businesses, all over the world and in all budgets.

The time is NOW!

Free Offer Of The Month

5 Profile Tips for More Yeses on LinkedIn

LinkedIn is a huge social media for business connections. If you want to see what people are looking at when determining when to say yes to a connection or a message we have that for you. Click Here For The Free Checklist...

Skip the DIY & Get Your Profile Upgraded by a Clone

You are a smart business owner so let's jump in and get this done now. Our professional copywriters will have a call with you and optimize your profile for you, SPELLCHECK and proper GRAMMER included!. Click Here To Purchase Now...

The Big Leagues... LinkedIn Lead Gen Done For You

Are you wondering how people spend so much time to find leads on social media and you haven't had time for laundry this week? It's because they have help. Santa's elves need something to do the other 11 months of the year. SHHH they are working for us.  Click Here For Program Details...

Did you know that when it comes to your logo, not every image out there is high resolution?

What Is A Hi-Res Logo?

I got asked for a hi-res logo… What Does That Mean?

I got asked for a high res logo, what does that mean?

Simply put, a high res logo is a logo that’s of high enough quality to print without becoming distorted or pixelated. We won’t get into specifics here, but if you take it off your website or email signature, it’s not a high-resolution logo.

If your graphic designer sent it to you and named it “high res.”, it’s a high-resolution logo (assuming you have a reliable graphic or logo designer ). If it has the letters .PNG as the file type, it is probably a high-resolution logo. If it has the letters .JPG, it is not a high res logo. If it has the letters EPS or AI at the end, it is a high res logo, but you probably won’t be able to open them. If you have no idea what any of this means, call My Clone Solution so we can help. If you don’t have a high-resolution logo, we can make you one! #themoreyounow

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So Many Great Ideas

so little time

Are you an entrepreneur that can't remember which way you are going right now?

You don't have enough hands, time, clients... or maybe all three?

We specialize in helping you with the things you hate to do or frankly just suck at doing...

When is now the right time to admit that you need help with that growing task list?

You don't have to know what to get done first we can work on that plan together.

Yes, we work with all types of businesses, all over the world and in all budgets.

The time is NOW!

Free Offer Of The Month

5 Profile Tips for More Yeses on LinkedIn

LinkedIn is a huge social media for business connections. If you want to see what people are looking at when determining when to say yes to a connection or a message we have that for you. Click Here For The Free Checklist...

Skip the DIY & Get Your Profile Upgraded by a Clone

You are a smart business owner so let's jump in and get this done now. Our professional copywriters will have a call with you and optimize your profile for you, SPELLCHECK and proper GRAMMER included!. Click Here To Purchase Now...

The Big Leagues... LinkedIn Lead Gen Done For You

Are you wondering how people spend so much time to find leads on social media and you haven't had time for laundry this week? It's because they have help. Santa's elves need something to do the other 11 months of the year. SHHH they are working for us.  Click Here For Program Details...

Did you know that you have options when it comes to where you get your domain and hosting?

Did you know that you have options when it comes to where you get your domain and hosting?

Domains & Hosting

Where do I get a domain and how much should it cost?

You can buy a domain anywhere.

Just search for it on Google and hundreds of options will pop up.

Personally, I prefer to have my domain and hosting with the same company but there is another school of thought out there that says differently. For me, we choose Siteground for our hosting because of its customer service and pricing as well as access to everything we need when we need it.

The average price of a domain will be about $15 a year and if you find it cheaper, it’s usually only for the first year (we could be wrong though).  Make sure to put your domain subscription on auto-renewal because if you don’t, and you miss the email about renewing your site, your site will be lost.

The average hosting for one of two sites should be able 10-15 dollars a month.

Archives

J

sign up now

to get the BEST offers and deals!

6

sign up now

to get the BEST offers and deals!

So Many Great Ideas

so little time

Are you an entrepreneur that can't remember which way you are going right now?

You don't have enough hands, time, clients... or maybe all three?

We specialize in helping you with the things you hate to do or frankly just suck at doing...

When is now the right time to admit that you need help with that growing task list?

You don't have to know what to get done first we can work on that plan together.

Yes, we work with all types of businesses, all over the world and in all budgets.

The time is NOW!

Free Offer Of The Month

5 Profile Tips for More Yeses on LinkedIn

LinkedIn is a huge social media for business connections. If you want to see what people are looking at when determining when to say yes to a connection or a message we have that for you. Click Here For The Free Checklist...

Skip the DIY & Get Your Profile Upgraded by a Clone

You are a smart business owner so let's jump in and get this done now. Our professional copywriters will have a call with you and optimize your profile for you, SPELLCHECK and proper GRAMMER included!. Click Here To Purchase Now...

The Big Leagues... LinkedIn Lead Gen Done For You

Are you wondering how people spend so much time to find leads on social media and you haven't had time for laundry this week? It's because they have help. Santa's elves need something to do the other 11 months of the year. SHHH they are working for us.  Click Here For Program Details...

Did you know that when it comes to your website you’ve got options? Don’t pick the wrong one!

Did you know that when it comes to your website you’ve got options? Don’t pick the wrong one!

Options for Building Your Website

Did you know that when it comes to your website you’ve got options? Don’t pick the wrong one!

If you’re looking to build a website, the first thing we would tell you is don’t build it yourself.

But….if you just have to try and can’t help yourself, here are few different ways to go, and before we get started, no, we don’t recommend most of them. But in the interest of justice, we’ll give you your options.  

Option 1: We Don’t Recommend: Wix

Wix is an easy website platform builder where you can drag and drop pictures and texts into a template. It will help you understand how much work it takes when you’re truly not a web design professional. Spending time toiling with Wix while dealing with limited functionality will prepare you for the awkward conversation you’ll have with your future web designer when they ask “What TF were you thinking?”

Option 2: We Don’t Recommend: Squarespace

This is a step up from Wix (a step up in price, too). You do have more options, but as a busy business owner, there’s a good chance that you’re limited by your ability to understand design. Also remember, if you ever choose to stop paying for Wix, you’ll lose your ENTIRE site. There’s no good way to back up a Squarespace site and you can’t transfer it anywhere.

Option 3: That We DO RECOMMEND: WordPress

WordPress itself is free.

It comes with any hosting packages that you purchase from anyone. WordPress is transferable which means that if you need to change hosting packages or domain names, you can pick it up and put it somewhere else unlike any of the other builders we’ve referenced in this article. It’s the most customizable. You can quite literally do anything you want…if you know how 😉

Option 4: All the other proprietary software like

Click Funnels, Lead Pages, Google websites, Facebook Sites, or hosting builders like GoDaddy and the other hundreds that are out there. These fall into similar categories as Squarespace and Wix at varying price points. Some of them have very specific uses, but WordPress is always our recommendation because it can grow and scale along with your business. At the time this article was written, the average website will cost you between 2500-3500. More, if you need additional functionality, such as taking credit cards, registering events, membership logins, online courses, etc

If you want to have a conversation about which of these options are right for you, schedule a FREE one hour consultation with My Clone Solution.

Archives

So Many Great Ideas

so little time

Are you an entrepreneur that can't remember which way you are going right now?

You don't have enough hands, time, clients... or maybe all three?

We specialize in helping you with the things you hate to do or frankly just suck at doing...

When is now the right time to admit that you need help with that growing task list?

You don't have to know what to get done first we can work on that plan together.

Yes, we work with all types of businesses, all over the world and in all budgets.

The time is NOW!

Free Offer Of The Month

5 Profile Tips for More Yeses on LinkedIn

LinkedIn is a huge social media for business connections. If you want to see what people are looking at when determining when to say yes to a connection or a message we have that for you. Click Here For The Free Checklist...

Skip the DIY & Get Your Profile Upgraded by a Clone

You are a smart business owner so let's jump in and get this done now. Our professional copywriters will have a call with you and optimize your profile for you, SPELLCHECK and proper GRAMMER included!. Click Here To Purchase Now...

The Big Leagues... LinkedIn Lead Gen Done For You

Are you wondering how people spend so much time to find leads on social media and you haven't had time for laundry this week? It's because they have help. Santa's elves need something to do the other 11 months of the year. SHHH they are working for us.  Click Here For Program Details...

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Why We Use QuickBooks Online For Our Clients [Video]

Why We Use QuickBooks Online For Our Clients [Video]

Show Notes & Links

Welcome to in the Trenches MBA! In this video, we are going to talk about some of the functions, pros, and cons of using QuickBooks online for your small business books. This is just a sampling of functions. There is a reason QBO is the industry standard!

If you need more help after this video feel free to contact us to get some free advice on which solution is best for your situation.

Get More Great Tips & Answers – Subscribe ➜ http://bit.ly/mcssubyoutube

Share this Video on Facebook, Your Blog, Websites and More!

Helpful Links From This Video
http://www.intuit.com

Want a Question Answered or Want to Sponsor a Video?
Support the education of new and growing business owners with your donations here ➜ https://www.patreon.com/ittmba

Join the conversation in our Closed FB Group. Apply to Join Here  ➜ http://bit.ly/InsiderInvite

Follow, Friend, Like or Be a Contributor
My Clone Solution Website https://myclonesolution.com

Transcript

QuickBooks Online for Your Finances

Primary Function… (0:11)
• Bookkeeping & Accounting
• Invoicing
• Quick Books Payments for Direct Payment Via Email
• All the Financial Reports You Will Ever Need As A Small Business
• Industry Standard for Small Business

Pro’s…(00:29)

• if setup and used properly it can save you money at the Accountant
• No Double Entry to reconcile accounts
• Classify your expenses to see where your money is going
• Know who owes you money and how much potential you have
• Always know where your money is
• Can be use as time clock.
• Integrates with a lot of other software including Zapier
• Integrates Direct with your online banking
• Get rid of the excel spreadsheets and invoices
• Automatic billing if you are on a renewal system.

Con’s (01:22)
• Some accountants prefer the desktop version still
• You must set it up correctly and be trained so it can save you time and money.

• As of Feb 2017 – Suggested Tier $12-30 per account

Archives

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So Many Great Ideas

so little time

Are you an entrepreneur that can't remember which way you are going right now?

You don't have enough hands, time, clients... or maybe all three?

We specialize in helping you with the things you hate to do or frankly just suck at doing...

When is now the right time to admit that you need help with that growing task list?

You don't have to know what to get done first we can work on that plan together.

Yes, we work with all types of businesses, all over the world and in all budgets.

The time is NOW!

Free Offer Of The Month

5 Profile Tips for More Yeses on LinkedIn

LinkedIn is a huge social media for business connections. If you want to see what people are looking at when determining when to say yes to a connection or a message we have that for you. Click Here For The Free Checklist...

Skip the DIY & Get Your Profile Upgraded by a Clone

You are a smart business owner so let's jump in and get this done now. Our professional copywriters will have a call with you and optimize your profile for you, SPELLCHECK and proper GRAMMER included!. Click Here To Purchase Now...

The Big Leagues... LinkedIn Lead Gen Done For You

Are you wondering how people spend so much time to find leads on social media and you haven't had time for laundry this week? It's because they have help. Santa's elves need something to do the other 11 months of the year. SHHH they are working for us.  Click Here For Program Details...

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