Business Success Workbook
Business Success Workbook
If you are looking to create a brand you and your customers can be proud of educate yourself enough to manage the design process.
This workbook will help you learn what you don’t know enough to do it yourself or communicate your needs to a brand specialist.
Here’s what you don’t know you don’t know!
Understanding your business is the most fundamental part of success.Â
As you work through this workbook you’re going to learn more about your business, your ideal customer, and your competition than you ever thought possible.
We do this to become more effective marketers by utilizing the superpowers of those around us to be the best business owner we can be.
Unfortunately being the best business owner you can be means you have to understand your business and every possible shortcoming or strength your business has.
Successful business owners will analyze and re-evaluate these questions on a weekly basis. In corporate America, this is what’s called the marketing plan. This gets done every year whether they like it or not.
So now that you know why you’re doing this, take a deep breath and start digging in. Even if its only one module at a time, you will make your way through this process. I guarantee you will learn something about yourself, your business and if put together properly, this’ll 10X your revenue by just having an understanding of this information.
What’s IncludedÂ
Are you ready to “Get Stuff Done”
Module 1: Your Why
Industry, Services, Products, How you sell them.Â
Module 2: Audience Basics
Colors, Fonts, Imagry
Module 3: Messaging Basics
Avatar, Where are they
Module 4: Branding Basics
What do you remember, what do you like, what do you not like
Module 5: The Competition
What do you remember, what do you like, what do you not like
Module 6: Products/ Services
What do you remember, what do you like, what do you not like
Module 7: Brand Presentation
What do you remember, what do you like, what do you not like
Module 8: Storytelling
What do you remember, what do you like, what do you not like
Module 9: Lead Generation
What do you remember, what do you like, what do you not like
Module 10: Conversions
What do you remember, what do you like, what do you not like
Module 11: Your Digital Storefront
What do you remember, what do you like, what do you not like
Module 12: Your Digital Presence
What do you remember, what do you like, what do you not like
Module 13: Social Media
What do you remember, what do you like, what do you not like
Module 14: Sales Funnels
What do you remember, what do you like, what do you not like
Module 15: Internal Processes
What do you remember, what do you like, what do you not like
Module 16: Team
What do you remember, what do you like, what do you not like
Module 17: Customer Service
What do you remember, what do you like, what do you not like
Module 18: Automation & Delegation
What do you remember, what do you like, what do you not like
Module 19: Diversification
What do you remember, what do you like, what do you not like
Module 20: Next Steps
What do you remember, what do you like, what do you not like
Brook Borup
Process Designer, Speaker, Coach, CEO and Implementation Specialist at My Clone Solution
When it comes to automation and delegation for small business, no one does it better than Brook Borup. Driven by the desire to see small business owners spend more time away from their business doing what they love, Brook has developed systems and methodologies helping countless business owners around the world do more of what they love. Whether it’s growing your business by passively attracting leads or creating automation sequences to spend less time on marketing, Brook has a back-end tool to get your business moving in the right direction.
Brook has been invited to make a number of guest appearances. Some of which include Business Radio X, Rebelpreneur Radio, “The Business Creators Radio Show with Adam Homey, The Sales Evangelist Podcast with Donald Kelly, Advance Your Art, BizHumm and even a celebrity judge for season 2 of The Keynote.
Business Branding Workbook
Learn How To Brand Your Small Business
If you are looking to create a brand you and your customers can be proud of educate yourself enough to manage the design process.Â
This workbook will help you learn what you don’t know enough to do it yourself or communicate your needs to a brand specialist.Â
Here’s what you don’t know you don’t know!
Understanding your message and who needs you are part of your brand.
Yes, the pretty colors, fonts, and logos are too!
This workbook is a series of questions relating to your business, industry, and your personal preferences.
In each setup, you will have instructions, guidance, and resources to complete each step.
The time to complete the workbook depends on you. I have had clients complete all the sections in 2-3 hours and others take 2-3 weeks.
Take your time and focus, because your brand is the face of your company to the world.
HINT: While your brand needs to have a reflection of you in it… The biggest consideration should be your potential client’s needs, wants, and feelings.
See you inside.
What’s IncludedÂ
Are you ready to “Get Stuff Done”
Module 1: About Your Business
Industry, Services, Products, How you sell them.Â
Module 2: About Your Brand
Colors, Fonts, Imagry
Module 3: About Your Perfect Client
Avatar, Where are they
Module 4: Understanding What You Like
What do you remember, what do you like, what do you not like
Module 5: The Printed Brand
What do you remember, what do you like, what do you not like
Module 6: The Digital Brand
What do you remember, what do you like, what do you not like
Module 7: The Verbal Brand
What do you remember, what do you like, what do you not like
Brook Borup
Process Designer, Speaker, Coach, CEO and Implementation Specialist at My Clone Solution
When it comes to automation and delegation for small business, no one does it better than Brook Borup. Driven by the desire to see small business owners spend more time away from their business doing what they love, Brook has developed systems and methodologies helping countless business owners around the world do more of what they love. Whether it’s growing your business by passively attracting leads or creating automation sequences to spend less time on marketing, Brook has a back-end tool to get your business moving in the right direction.
Brook has been invited to make a number of guest appearances. Some of which include Business Radio X, Rebelpreneur Radio, “The Business Creators Radio Show with Adam Homey, The Sales Evangelist Podcast with Donald Kelly, Advance Your Art, BizHumm and even a celebrity judge for season 2 of The Keynote.
Funnel Building For The Small Business Owner
3 Product Coaching Workbook
Take Your Business From 1 Service to 3
If you are looking to create a brand you and your customers can be proud of educate yourself enough to manage the design process.
This workbook will help you learn what you don’t know enough to do it yourself or communicate your needs to a brand specialist.
Here’s what you don’t know you don’t know!
Understanding your message and who needs you are part of your brand.
Yes, the pretty colors, fonts, and logos are too!
This workbook is a series of questions relating to your business, industry, and your personal preferences.
In each setup, you will have instructions, guidance, and resources to complete each step.
The time to complete the workbook depends on you. I have had clients complete all the sections in 2-3 hours and others take 2-3 weeks.
Take your time and focus, because your brand is the face of your company to the world.
HINT: While your brand needs to have a reflection of you in it… The biggest consideration should be your potential client’s needs, wants, and feelings.
See you inside.
What’s IncludedÂ
Are you ready to “Get Stuff Done”
The One To Many Model
Turn your group coaching into a course that you can sell without taking your time.Â
Group Coaching Turns In A Course
Turn your group coaching into a course that you can sell without taking your time.Â
All About Courses
How to sell more, targeting, funnels, lead magnets, hosting, safety, branding, messaging, marketing
Preselling Your Course
How to sell more, targeting, funnels, lead magnets, hosting, safety, branding, messaging, marketing
Let's Find Your Course
Design Your Outline
What do you remember, what do you like, what do you not like
The Task List
What do you remember, what do you like, what do you not like
Filling In Your Content
What do you remember, what do you like, what do you not like
Creating Your Content
What do you remember, what do you like, what do you not like
Courses: Knowing What's Possible
What do you remember, what do you like, what do you not like
Products & Purchasing
What do you remember, what do you like, what do you not like
The Customer Experience
What do you remember, what do you like, what do you not like
Additional Website Pages
What do you remember, what do you like, what do you not like
Next Steps
What do you remember, what do you like, what do you not like
Brook Borup
Process Designer, Speaker, Coach, CEO and Implementation Specialist at My Clone Solution
When it comes to automation and delegation for small business, no one does it better than Brook Borup. Driven by the desire to see small business owners spend more time away from their business doing what they love, Brook has developed systems and methodologies helping countless business owners around the world do more of what they love. Whether it’s growing your business by passively attracting leads or creating automation sequences to spend less time on marketing, Brook has a back-end tool to get your business moving in the right direction.
Brook has been invited to make a number of guest appearances. Some of which include Business Radio X, Rebelpreneur Radio, “The Business Creators Radio Show with Adam Homey, The Sales Evangelist Podcast with Donald Kelly, Advance Your Art, BizHumm and even a celebrity judge for season 2 of The Keynote.
Maximizing LinkedIn For Leads
LinkedIn Lead Generation GSD Workshop
You have a LinkedIn account, but is it really working for you and your business?Â
You can join us for an in-person workshop, online workshop, or in our at your own pace video course.Â
Learn more and see the schedule below.Â
Your potential clients are screaming their titles, likes, dislikes, and more on social media. LISTEN!
LinkedIn is the hub for business connections, but did you know the site’s content has over 9 BILLION impressions each week?
What if you could turn those impressions into leads for your business?
With the GSD Workshop, you get…
Â
The Profile
Edit your LinkedIn profile so that it stands out in your industry and tells your connections how you can help them.
Â
Targeting
Reach the clients you actually want to work with – and who truly need your services.
Â
Messaging
Not only will you’re messaging get clearer, but you’ll start getting responses! Learn how to start the conversation with LinkedIn connections and lead into the sale.
No event found!
What’s IncludedÂ
Are you ready to “Get Stuff Done”
Step 1: Watch The Workshop
Learn what techniques work and how you can utilize LinkedIn to take your business to the next level.
Step 2: Modify The Templates
We give you the templates to optimize your LinkedIn profile. Add your personal touch to reflect your business.
Step 3: Build Leads
Turn your polished LinkedIn presence into leads for your business. You’ve made it this far, let us do the rest!
Module 1: Edit Your Profile
Re-imagine your profile picture, headline, summary, testimonials, and more. Highlight how you solve your clients’ problems so they come away wanting to know more.
Module 2: Targeting
Knowing your ideal client is required if you are trying to get leads. Knowing how to talk and engage this target is how to get leads on LinkedIn.
Module 3: Messaging For Engagement
Learn how to reach out to those connections you haven’t actually talked to. Share how you can help them solve a problem without sounding salesy.
Module 4: Messaging For Invitations
Raise attendance by learning how to make your event sound as awesome as it is. Re-engage connections and let them know what new services you are working on.
Module 5: Messaging With Email Opt-In
Now that you’ve started the conversation, get your connections into an email opt-in and sales funnel. Solve a small problem so they pay you to solve the bigger ones.
What They’re Saying
We don’t like to brag…
Brook Borup
Process Designer, Speaker, Coach, CEO and Implementation Specialist at My Clone Solution
When it comes to automation and delegation for small business, no one does it better than Brook Borup. Driven by the desire to see small business owners spend more time away from their business doing what they love, Brook has developed systems and methodologies helping countless business owners around the world do more of what they love. Whether it’s growing your business by passively attracting leads or creating automation sequences to spend less time on marketing, Brook has a back-end tool to get your business moving in the right direction.
Brook has been invited to make a number of guest appearances. Some of which include Business Radio X, Rebelpreneur Radio, “The Business Creators Radio Show with Adam Homey, The Sales Evangelist Podcast with Donald Kelly, Advance Your Art, BizHumm and even a celebrity judge for season 2 of The Keynote.
Frequently Asked Questions
About LinkedIn, Our Service, and Our Education
Why should I use LinkedIn for my business?
LinkedIn has over 500 million members, 40 million of those are in decision-making positions. Those are a lot of potential connections. So much so that 4 out of 5 B2B leads come from LinkedIn.
Are My Clients On LinkedIn?
If your target market has a job title, an employment level, works in a particular industry or has the pain you solve we can likely find them on LinkedIn. Let’s just do a quick search!
What Happens If I Don't Like What I Write?
If you attend the workshop and you are just not feeling the copy vibe you can always hire us to do it for you. We give credit for trying, just ask!
How Long Does This Process Take?
That depends on you. If you have a basic understanding of LinkedIn and can dedicate the time to the workshop, you could complete the course in a few days. If you need more guidance then it can take a bit longer. Just know that your work and time will pay off 100 fold in the end. We want you to be successful in everything we help you do. Your business and ours depends on that.
What If I'm Not Tech Savvy?
You do not have to be. Brook’s training videos walk you through everything you need to improve your LinkedIn presence and build connections. Plus you can add your personal touch to the provided templates.
If you still find yourself stuck the My Clone Team can do all the heavy lifting and generate leads for you!
If I Need Extra Help How Do I Get It?
If you need help above and beyond the included workshop and templates, you can purchase additional time with a Project Manager to get you where you need to be. No worries, it gets easier and the principles can be applied to so many other parts of your business.
Can I Just Hire You To Do This For Me?
Absolutely, our standard LinkedIn onboarding process takes about 10 days. It starts with a conversation about your business and then the copywriters go to work creating you the copy that we work on in this workshop. This onboarding is $500 if you are looking to do it one on one. $47 if you do it in a GSD workshop.
100 Days To Superior Customer Service
Create Raving Clients In Their First 100 DaysÂ
Want greater customer satisfaction, the increased value of each customer, loyalty, and tons of referrals?
How can you achieve this?
Moreover, how can you have all this with an automated system that requires no extra effort on your part?
Are You Ready to WOW your customers, keep them coming back, and referring all their friends?
Pop quiz!Â
What is the one thing that makes customers spend more money, try new offerings, and be more likely to refer their friends?Â
And what is the one thing that only 1% of customers feel like companies get right?Â
It’s customer service: your process for nurturing a new customer so that they stay your customer for longer and bring in more qualified leads and referrals.Â
You probably do have a process for this, but do you execute it 100% perfectly, with every customer? Or do things sometimes fall through the cracks? Do you feel like your process could be better, but you just don’t have the time?Â
With an improved customer service process, you can:Â
- Provide important and useful information to your new customers, increasing their satisfaction with your product or serviceÂ
- Have a system for keeping in touch and nurturing your new customersÂ
- Build an upsell and downsell process to increase the value of each customerÂ
- “Make” your customers refer others to you at any point, on autopilotÂ
- Collect reviews and testimonials to help you grow your business
- … and do all this with an automated, pre-planned system, that doesn’t require any additional time or effort from you!Â
We can guarantee that your competition doesn’t have a system like this. Come learn how you can get an upper hand on keeping your customers happy and coming back for more!
What We’ll Cover
Are you ready to “Get Stuff Done”
Why Customer Service Is Important
Statistics suggest that fewer than 1% of customers get the kind of exceptional service that makes them want to refer.
Customer Loyalty is Key
Loyal customers are more likely to purchase again, refer, and try new offerings.
Hands On Help Work Session
This is a GSD workshop which means that you are going to show up planning on taking the deliverables home with you THAT DAY! Bring your computer and show up ready to GET STUFF DONE!
The 4 Easy Steps
Break down the process into 4 easy steps that you can follow to create your own superior customer service process.
Competitive Advantage
Most of your competitors don’t have a system like this. Gain the upper hand on keeping your customers happy and coming back for more!
You're Kidding........ I Can Do That?
You are going to walk away with a complete system that can help you maintain and nurture your customers, increase your business income, and generate tons of referrals. All without any extra effort once your system is built!
Brook Borup
Process Designer, Speaker, Coach, CEO and Implementation Specialist at My Clone Solution
When it comes to automation and delegation for small business, no one does it better than Brook Borup. Driven by the desire to see small business owners spend more time away from their business doing what they love, Brook has developed systems and methodologies helping countless business owners around the world do more of what they love. Whether it’s growing your business by passively attracting leads or creating automation sequences to spend less time on marketing, Brook has a back-end tool to get your business moving in the right direction.
Brook has been invited to make a number of guest appearances. Some of which include Business Radio X, Rebelpreneur Radio, “The Business Creators Radio Show with Adam Homey, The Sales Evangelist Podcast with Donald Kelly, Advance Your Art, BizHumm and even a celebrity judge for season 2 of The Keynote.
In The Trenches MBA
Get Your “In The Trenches” MBA in Owning A Small Business
Hate writing copy?
Have trouble knowing what to say about your products and services?
Feel like you could use a little help to get more “tell me more” and less sarcastic “that’s great” responses?
Do you have questions?
Need a helping hand in business?
Ready for some answers from the pros?
Welcome to In The Trenches MBA! This workbook contains 100+ hours of video content, with each lesson focusing on a specific business area.
To make it easier to navigate, the videos are organized by topic:
Business Structure:Â Understand business plans, basics of bookkeeping and profitability, and legal safeguards to protect yourself and your assets.
Operations:Â Learn how to create a stellar customer service process, increase your productivity, and generate leads for your business.
Strategy & Systems:Â Explore the ins and outs of product validation and positioning, getting your name out in the media, and getting support.
People & Products:Â Discover how to effectively delegate, overcome mindset blocks, and increase your income with affiliate programs.
Sales & Marketing:Â All about targeting the right audience, writing great copy, and networking.
You can watch these in order, or pick and choose the topics that are most relevant to you and your business right now.
Happy learning!
You Will Learn
Targeting, messaging, and how to put it all together
Business Structure
Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads AND only 15% of small businesses do it.
Sales & Marketing
Knowing your ideal client is required if you are trying to get leads. Knowing how you help and the problems you solve are your keys to closing.
Operations
We know that coming up with things to say is hard. You can talk in circles especially if you are unclear about what to offer to the people you meet.
Strategy & Systems
Everyone understands food, grocery stores, and serving up meals. We take this concept and teach you how to stock your pantry so you can serve up the perfect meal for the right person at the time they want it.
People & Products
This is a GSD workshop which means that you are going to show up planning on taking the deliverables home with you THAT DAY! Bring your computer and show up ready to GET STUFF DONE!
Brook Borup
Process Designer, Speaker, Coach, CEO and Implementation Specialist at My Clone Solution
When it comes to automation and delegation for small business, no one does it better than Brook Borup. Driven by the desire to see small business owners spend more time away from their business doing what they love, Brook has developed systems and methodologies helping countless business owners around the world do more of what they love. Whether it’s growing your business by passively attracting leads or creating automation sequences to spend less time on marketing, Brook has a back-end tool to get your business moving in the right direction.
Brook has been invited to make a number of guest appearances. Some of which include Business Radio X, Rebelpreneur Radio, “The Business Creators Radio Show with Adam Homey, The Sales Evangelist Podcast with Donald Kelly, Advance Your Art, BizHumm and even a celebrity judge for season 2 of The Keynote.
