Business overwhelm is serious. Before we give you anything tactical to do with your business, we want you to take a step back and breathe. Deep breaths. In through your nose, out through your mouth. Good.
Taking control of your business while maintaining your sanity can sometimes be a tall order. Many times, it’s hard to decide where to start or what exactly to do and that’s okay. That’s what we’re here for.
As a business owner, you’re faced with tons of choices to make every day from having enough staff to meet the days to demands to making sure enough eyes are on your brand.
- What’s the most important thing to focus on?
- How much time should you spend focusing on each area of your business?
- Should you even be the one focusing on that area?
We train business owners to focus on the essentials and delegate the rest. Three words: Divide to Multiply
Dividing to multiply is as straightforward as it sounds. Learn to divide the functions of your new business into different areas then multiply your efforts in each of those newly defined areas. When you’re able to identify the components that make your business run, you’re able to make sense of it all and avoid the pressure of feeling overwhelmed and hopelessness.
Managing Overwhelm: Breaking Down Your Business
In it’s most simple form:
- Marketing: Finding opportunity
- Sales: Converting those opportunities into orders
- Operations: Fulfilling the obligation of those orders and satisfying the customers
Marketing, sales, and operations are distinctly different functions of business but they all work together intimately. Understanding how your business functions with respect to these three areas will better help you understand your business’s capacity and capabilities. When you understand your business’s capacity you avoid being overwhelmed with situations your team cannot handle
For instance, if your sales department is crushing it, bringing in new clients every day, but you don’t have the operations to handle your new growth, you’re over capacity and will be stressed. Stress is derived from lack. If your business lacks the ability to fulfill new orders and requested, you’re going to feel business overwhelm.
We break the business down into these three components so that business owners are able to effectively analyze their process and take control of their business instead of letting their business control them.
Take your sales process for instance. We all know sales are the lifeblood of business but how many of us truly understand the sales process? Not understanding the process can lead to fatigue and frustration. Dividing your business into functions then further dividing those functions into micro-steps helps put things into perspective, making them manageable, reducing the feeling of being overwhelmed.
When sales are not where they want to be, most business owners panic. You, on the other hand, you have no reason to panic because you’re being equipped with the tools to navigate through the moments you feel overwhelmed.
Following traditional mantra and always focusing on the big picture can lead to feeling overwhelmed. Learning to optimize the whole, then optimizing each step within the whole, will help you focus on what’s truly important. Breaking things down into bite-size manageable pieces is the key to decreasing stress and increasing your organization’s productivity.
Need help managing business overwhelm? Have a question? Contact us here.