How Do I Deliver My TripWire?
When it comes to delivering your tripwire, there are many ways to go about it. Standard delivery is done through a website or email marketing system. Through a website or series of emails, you can offer a downloadable PDF or the link to a private video that only paying customers have access to.
If you choose the email path, you are building a roadmap to your core product offerings. On your roadmap, you’re able to use wait timers and a series of offerings to nurture your recently acquired customer into the next phase of the buying stage.
However you decide to put out your content, just make sure to get it out there. While going through this process, collect data on your conversion rate and how your leads are responding at various points in the funnel. This allows you to optimize your process and increase your conversion rate going forward.
What is the Ultimate Goal of Your TripWire?
From the beginning, we’ve said to start with the end goal in mind. The end goal of a tripwire is to get a credit card on file from your lead so that you can comfortably continue the buying process with upsells and cross-sells.
Once you get someone to say yes to you once, it’s a lot easier to get them to say yes to you again. That’s what you need to deliver your tripwire effectively. The tripwire gets your target lead to say yes while putting some skin in the game. After this initial transaction, if you continue to provide value for your customer, you’re increasing your chances of speeding up the buying process going forward.
If you don’t already have one, create a tripwire today and watch the sales flow in. Contact us if you need help.