The short answer? Yes. In today’s digital world, personal branding has never been more relevant. No matter what your industry, demographic, or position- personal brands have become more important than ever.
Companies have shifted their format for hiring to ‘right fit’ rather than ‘right skill set’. A personal brand lets people know exactly what it will be like to work with you. So whether you’re trying to climb the corporate ladder or grow your business, a personal brand is vital.
Your personal brand needs to…
- Have a focus
- Be consistent
- Add value to people’s lives
For example, people see My Clone Solution and Brook separately. This allows me to change my business model or sell my business without friction. I have an identity outside of My Clone Solution that demonstrates the value of working with me.
Instead of trying to pack all of my ability into the business identity, I’m able to keep the business idea in its niche. That means my personal brand can take over to fill the cracks, and provide other reasons to work with me. No matter which of my solutions you really want, they all come through me in one way, shape, or form. So my personal brand focuses on make your life easier, and MCS does that through the use of technology. See what I’m saying?
Have you started your personal brand?
If not, now’s the time to get started. You have so much more to offer than a business identity can really manage to show. Without direction, both of your messaging platforms will suffer. You have to keep your ideas separate from your personal value proposition, but make sure they work together.
Say I’m talking to a business about different ways to improve their processes. They are talking to me, Brook, because they knew they needed help within their business. My solution is something my company offers. See how that lead from one thing to another? That’s the entire goal of your personal message. You want to show your value while giving solutions you know work.
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