Do I Need a Personal Brand with Robyn Sayles of Launching Your Success

Google My Business Problems Series, Small Business

We’re back this week with Robyn Sayles of Launching Your Success to talk more about branding. On today’s docket: Do I need a personal brand?

The short answer? Yes. In today’s digital world, personal branding has never been more relevant. No matter what your industry, demographic, or position- personal brands have become more important than ever. 

Companies have shifted their format for hiring to ‘right fit’ rather than ‘right skill set’. A personal brand lets people know exactly what it will be like to work with you. So whether you’re trying to climb the corporate ladder or grow your business, a personal brand is vital. 

Your personal brand needs to…

  • Have a focus
  • Be consistent
  • Add value to people’s lives

For example, people see My Clone Solution and Brook separately. This allows me to change my business model or sell my business without friction. I have an identity outside of My Clone Solution that demonstrates the value of working with me. 

Have you started your personal brand? If not, now’s the time to get started.

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