How Do I Design My Own Sales Funnel

Small Business

So, How Do I Design My Funnel?

Now that you understand what a funnel is, and its purpose, now it’s time to get into the actual creation of one for your business. Creating a funnel isn’t as hard or scary as some gurus make it out to be. Fundamentally, if you’re not a funnels expert, we recommend that you reach out to someone that is, otherwise, you risk missing certain steps, but before that point, there’s a lot of groundwork that you can do to help convert your newly acquired leads into consistent paying customers.

When designing your funnel, first start with what you know. We’re going to take the grand assumption that you know a good deal about what you’re trying to sell. Gather all the things that you know about your industry and think of ways you can provide value for your audience with things that you know.

After you’ve put together all that you know, it’s time to fill in for everything you don’t know. It’s impossible to know everything, and that’s okay. If you’re an expert and there’s something about your product or industry that you don’t know, there’s a good chance that your potential client doesn’t know it either. This offers you the opportunity to provide some great value to your leads once you fill in the blanks for some of the more advanced subject areas.

Now that you’ve put together all of what you know and filled in for what you don’t, it’s time to actually create the content. When it comes to creating the content for your offer, you have nearly unlimited options. Check out our last series on trip wires to see all the different ways you can create high-quality content. Some of our favorites are assessments and DIY training.

Once you’ve gotten your content created, it’s time to implement it. There is a certain level of expertise needed when it comes to putting all your content pieces together in a way that is consistent and digestible to your audience. Ideally, once it’s implemented, it becomes an automated funnel process that can run without you day or night. As we’ve mentioned, this funnel should lead your newly established client into your core product offering.

Now that you’ve got the engine rolling, it’s time to start directing traffic to it. What good is a great product with an awesome funnel if no one is seeing it? Directing traffic to your business is critical. We’ll go over ways to gain traffic in a later blog post.

What Should Be In It?

Now that you’ve got the general gist of what a funnel does and how to design it, it’s time to cover the exact pieces of it and how they all work together to funnel leads into your sales process.

Initially, your business would start with a free lead magnet. This is to pique your leads interest, provide some quick upfront value and get them into your sales funnel. Follow up your free tripwire with a series of authority builders in the form of blog posts, emails, videos, or anything that can provide value to this new potential client without you breaking the bank. These are meant to establish you or your company as an industry thought leader, thus building your credibility and increasing the probability of conversion down the road.

After you’ve felt you’ve offered enough value in the form of lead magnets and authority builders, it’s time to introduce your first low-cost offer in a trip wire. The tripwire lets the new client have some skin in the game and primes them for later purchases with getting them to say yes. The important part about the trip wire is getting the customers’ credit card on file. This will make it easier for them to say yes to future offers, specifically your core offer.

After nurturing your lead and offering them your tripwire, if they convert, you can offer them your core product. The core product sale is the whole reason you’ve designed this funnel to begin with. After presenting your core offer, you’re then able to up-sell, down-sell and cross-sell your client into other products and services you provide.

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