In the post-pandemic world, video is becoming more and more integrated into all of our lives. Whether for personal or professional reasons, video is proving to be an indispensable lifeline for people to communicate, collaborate, and share ideas with the world. From zoom meetings, to explainer videos, there is no understating just how vital a medium video has become in 2020.
In order to help you make the most out of your video content, this article will explore some of the best practices, tips, and tricks that entrepreneurs can use to maximize the value of their content and help drive their marketing efforts.
Some of the most frequently asked questions on google are:
- “How can small businesses make money from video content.”
- “How to Make Money from Youtube Without a Following”
- “How to Make Money with Video Content”
- “How to Create a Video that Makes Money”
To help us give you the best answers to these questions, we’ve enlisted the help of our friend and colleague, video strategist Sheryl Plouffe of Sheryl Plouffe Media. Without further ado, let’s dig in.
How to Make Money from Video Content?
This is a loaded question to some degree. However, there are some important tactics and strategies which have proven time and again to be vital tools when it comes to making money from video content.
Using Calls to Action
The most relevant and obvious tactic that entrepreneurs can implement in their strategies is the use of calls to action or CTA’s.
A call to action is a marketing term used to describe any device designed to prompt our audiences to provide an immediate response or encourage an immediate sale. Often, the term refers to the use of words or phrases which can be incorporated into sales scripts, advertising messages, web pages, etc. A good call to action can compel an audience to act in a desired way.
It is always a good idea to include a CTA at the end of a video. It is also wise to incorporate other CTA’s throughout your content leading up to a CTA at the very end.
CTA’s don’t always need to be a call for customers to buy a product. Rather, CTA’s can also be used to lead potential customers to something free that you offer, such as another piece of content, a prompt to join a mailing list, or to contact you for a consultation.
Over time, these approaches can help nurture and foster the growth of potential Business-to-Business (B2B) or Business-to-Customer (B2C) relationships. Whether your CTA’s are intended to sell directly or indirectly, calls to action are a key component when it comes to driving sales from video.
Without CTA’s, people will consume your content, which is a good thing. However, without that gentle push, many consumers won’t take the next step. By incorporating CTA’s you can encourage customers to continue the conversation. This will promote growth in the relationship, allowing you to further build the relationship with potential clients, and in turn create long lasting and mutually beneficial business relationships.
Think Outside the Box
When it comes to marketing a product or service through video content, it is important for entrepreneurs to think of video content as more than just video. Instead, entrepreneurs should think of video content as assets to their business.
When you create a video, you are essentially creating an asset that you are putting out into the world to do your bidding for you, automatically and on autopilot while you focus on the other aspects of your business. This can mean actually running the operations of your business, or generating new content.
Think of it in terms of a snowball effect. When you release a video, it functions as a means of attracting customers and drawing their interest while you create the next piece of content. This approach can help you build a repertoire of content and assets for your business.
When done consistently, this approach to content can help grow your business to the next level. Consistency builds authority and trust with your target audience, and helps you to expand your reach to new potential customers. By producing consistent and valuable content you can continue to nurture relationships and grow your sales.
The key takeaway from this point is to focus on getting the right message to the right people at the right time. By putting out a consistent message through consistent content, search engines and social media platforms will present your message to users at different times and through different means than if you were to try and to do it on your own.
Use the technology to your advantage to build a following and get your message out to more people. Good consistent content can create leverage, allowing you to work smarter, rather than harder. In other words, consistent and valuable content with multiple calls to action will do the work for you.
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