We’re back with Robyn Sayles of Launching Your Success to talk about niching your brand or business. This is a question that’s near and dear to our hearts. After all, we’re drowning in a sea of commentary that’s constantly telling us to niche our business and brand.

We think the answer will surprise you. 😉

Robyn Sayles says, “niche is a marketing buzzword right now”. The truth is you don’t need to niche your business, but instead, you need to niche your messaging.

The Benefits of Niching Your Brand Messaging

A lot of clients will ask Robyn if niching their business will ruin their opportunities in other markets. The answer is no. Laser-focussed brand messaging and communication builds a relationship with your target market. Know who you’re talking to and what you’re offering them. The results will impress you.

If you niche your business, you will just need to make sure you are good at the one thing that matters the most online: Communication. Having great communication skills with your users and customers will help your business grow in your niche and beyond.

The effect of good communication is attracting and building amazing relationships with your target audience. You may even bring in clients and customers you didn’t know were a part of your target audience. The stronger the relationship you build with your audience, the easier it becomes to reach new audiences.

We’re back with Robyn Sayles of Launching Your Success to talk about niching your business. This is a question that’s near and dear to our hearts. After all, we’re drowning in a sea of commentary that’s constantly telling us to niche our business and brand.

We think the answer will surprise you. 😉

Robyn Sayles says, “niche is a marketing buzzword right now”. The truth is you don’t need to niche your business, but instead, you need to niche your messaging. Angling your message to target your audience will help the right customers find you. You will be in a better market position with the right customers if you make sure the messaging for your brand falls into their search niche.