How to Come Up with Keywords for SEO

Web graphic for "How do we come up with our keywords for SEO" with Allyzon Zahorcak's portrait in the middle

Keywords are the foundation of SEO. Now if you don’t know your keywords, that’s something you really, really, really want to consider. In this episode of Google My Business Problems, Allyzon is going to teach us quick and easy ways to come up with keywords for SEO.

There are two main elements to keyword research and your business. One is Google analytics, the other is Uber Suggest by Neil Patel. But let’s start with one tool at a time.

Using Google Analytics to Find SEO Keywords 

Google Analytics is the best tool you can use to get a pulse on how your website is working for you. Not only will it show you all of your traffic and the channels it arrives from, but it will also show you the keywords users typed to end up on that page. Since we’re talking about coming up with keywords for SEO, we’ll want to first know what keywords we already have in our organic traffic profile:

  • Go to acquisition and narrow down to organic traffic.
  • Scroll down the page to view keywords.
  • Click keywords to see the URLs these keywords belong to.
  • Optimize the URL with the most traffic for the keyword for the given keyword.

With the remaining ‘non core’ keywords, you can beef up your core pages with partial match queries or answer the classic question: What should I blog about?

Use Uber Suggest to find Keywords for SEO

Neil Patel’s Uber Suggest is one of the best free keyword tools out there. And if you start searching for keyword tools, you’ll quickly learn that it is one of the only free keyword tools out on the market, too. From the search bar you can drop a URL or start keyword research by typing in a bigger topic like “pools” and narrowing down.

Here are a few things to keep in mind:

  • Pick keywords you can actually compete for. Neil’s scale works 1-100. If you see that Amazon, Lowe’s, and Walmart are all ranking for a keywords- it’s probably not the best idea for you to try to compete for it.
  • Make sure that the keyword matches the intent of your page. Do not use keywords that won’t satisfy searches- or you’ll quickly be burned.

Keyword research can take as much or as little time as you want to spend, though we will say that those take their time and carefully analyze their keywords get more from their yield. Furthermore, it’s important to understand that finding keywords for SEO is a constant effort. You should revisit your keyword planner at least once a business quarter. As time goes on, you’ll see an influx of keywords in your Google Analytics. This is important for understanding the dollar value of your SEO investment (whether that be time or money).

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