Business Opportunity: Shifting Careers

smiling short-haired woman with a tattoo on her arm as the featured image for the "How Do I Shift to a New Business opportunity" article

Business opportunities are tricky to navigate. In this episode of Google My Business Problems, we’re joined by Jenna Zaffino to talk about shifting to a new business opportunity. For most people, their job provides a comfortable livelihood. It’s overwhelming to consider starting from scratch. The reality is, living costs money and in order to maintain your livelihood, you’re required to ‘make a living’. But that doesn’t mean that you have to give up hope! You just need to be smart about making the shift.

Shift Your Mindset Towards Entrepreneurship

To help my clients through this process, I first explain that there are two different types of work.

  1. The occupation. This is typically the job that fulfils your basic needs and pays the bills. It’s not what you want to do for the rest of your life, but it provides you with the ability to survive.
  2. The vocation. This is the work you were destined to do. What you’re truly good at. The hobby or skill that you constantly wonder: Should I start my own business?

Next, I declare to them: You are not cheating on your vocation by having an occupation. We often look at work and starting a business like an acute shift, but the reality is it’s not that way for most successful business owners. View your occupation as the venture capitalist that funds your dream, and understand that it’s a step in the process and service to your future business.

Start Now

Working on a new business opportunity does not mean abandoning everything else. It simply means you’re giving yourself permission to start your journey. Turn to mentorship, books, and digital content to start learning about your dream. By learning what it takes to get there, you can actively start planning your future business. Better yet, you can identify new business opportunities when they come knocking.

Understand the Timing of a Business Opportunity Isn’t Up to You

You can’t force a transition into a new business opportunity. Your job in transition is to invest your time, get involved in your community, and save money to invest in what you need to make your dream a reality. Create strategies and trust that you will get where you need to be. The more you can focus on expertise, the quicker the timeline will move. Don’t lose sight of the larger goal.

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