Is your audience made up of entrepreneurs and intrapreneurs that are sick and tired of all the stuff they have to do in order to make their business work or do their job effectively. The constant bombardment of you “have to do this” or “if you don’t do this you will be left behind” is daunting especially if the “this” is a foreign concept and they don’t even know where to start. Well the obvious choice is to hire someone to do it, but how do they even know how to hire that person or what to pay for the job if you don’t even know what “this” is or what “this” is supposed to accomplish in the business.

Brook’s ability to break down “this” into manageable terms and examples that everyone can understand your audience can be armed with the interview questions and budget in mind when healing the pain points in their business. Let’s break “this” down and see if it makes sense for your business because what’s amazing for the baker may not even be on the radar for the mechanic.