SEO Results: How to Tell if Your Website is Optimized for Search
Today we’re going to cover the golden question: Is my website good at SEO? SEO results are hard to understand, after all, it’s understandably hard to nail down the ROI of digital campaigns for business owners. Optimizing your website for search is a big part of converting first-time users into long term customers.
In today’s Google My Business Problem series we’re talking with Allyzon from Cast Haste to answer a few of the most common ‘is my SEO working’ questions.
Do you have website traffic you’re not paying for?
The easiest way to tell if your SEO is producing results is to answer that question first. You can see this by viewing your organic traffic in Google Analytics. Generally speaking, even sites without a ton of traffic are going to have an organic keyword profile that contributes to their website’s success with SEO.
If you’re creating content with a purpose and focussing on keywords that contribute to your SEO results, you’re going to see an increase in traffic. Conversions are a different story- but we’ll save that for another blog post. In the event that you’re creating content but you’re not seeing organic keywords appear in the content’s keyword profile: You need to improve your content to grow your organic keyword profile.
Want to improve your site’s SEO results?
That starts with knowing why your site sucks at SEO.
Here are a few ‘no coding required’ tools that will help you communicate with developers:
Google page speed insights will tell you where your website needs to improve from a performance standpoint on their scale, SEMRush will tell you about your metas and coverage, and GTMetrix will allow you to grade your website performance on A-4 scale. Give each of these options a try to find out which one works best for you.