What am I doing wrong in sales with Ben Brown of 360 Sales Consulting

Google My Business Problems Series, Small Business

What You’re Doing Wrong in Your Sales Process

You’re assuming. In Ben’s world, the first rule of sales is that there are no assumptions. Everything needs to be ruled out by questions.  Asking questions helps you truly understand if you’re able to help a potential customer or not. 

For most of us, those assumptions come from a place of fear. This fear prevents you from asking the right questions:

  1. Are they the decision-maker?
  2. Can they afford the product?
  3. Will they benefit from the service?

Every question in the sales process is creating movement, qualifying the customer, and telling you whether or not you can truly serve them. By confidently asking questions and overcoming the fear of rejection, you’ll find that you stop talking to unqualified customers and start signing qualified customers quicker. 

In short: Asking questions will improve your sales because it will improve your knowledge. In our next segment, we’ll be discussing why it’s so important to ask questions in the sales process. For now, catch up on our last videos for a few golden nuggets that will help you improve your sales:



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