What is a brand with Robyn Sayles of Launching Your Success

Google My Business Problems Series, Small Business

Robyn gets asked this question a lot. Though we know that Nike and Coca Cola are brands, few people actually know what a brand is. To answer this, Robyn likes to use 

Most don’t realize that a conversation is occurring or that they can control the story. The goal of branding is to control that conversation whether you’re in the room or not. Just like personal branding, your business needs to have an identity or personality that people can recognize it by. 

To start creating the brand that stands behind your business, ask yourself the following questions:

  1. What is the design of your brand? Is it exclusive to your business?
  2. How does your business communicate with customers?
  3. What does your business stand for? Do you have a mission statement?
  4. What markets does your business associate with?
  5. Do people actually recognize your business and it’s branding?

If you find it difficult to answer these questions, it’s an indication that your business lacks a brand. Furthermore, if it takes you a few team members to answer these questions you’re brand’s identity needs some work.



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