What is a Funnel?

Small Business

When it comes to your sales pipeline, you need a funnel.

It’s hard to find a top brand that has not utilized funnels to gain traffic. In this segment, My Clone Solution will break down everything you need to know about funnels and how to make the most of them in your business

What is a Funnel?

In as brief words as possible, in business, a funnel is simply the journey your potential customers go through on their way to making a purchase. Your funnel is traditionally broken down in three phases, the marketing portion, the sales portion and the closing.

Before getting into your sales funnel, leads are taken through the marketing portion of your funnel. Getting leads into your marketing funnel can happen in a variety of ways. Some businesses choose to utilize Facebook through their ads platform, while others choose to market through YouTube, Instagram, LinkedIn or even a blog on your own website. Hint: These are just some of the ways you can leverage social media to get leads into your funnel – this does not even account for offline advertisement!

This process of getting leads into your funnel from outside of your general sphere is important because it increases the opportunities your brand will be exposed to those who are interested in your product or service. The greater you’re able to build an awareness campaign, the better it bodes for your business.

 

What Does This Look Like?

Top of Funnel

The top section of your funnel is where your potential lead gets the opportunity to interact with the content you’ve put out via blog, company news, landing page info, template/guide – just anything to drive traffic to your business. Free content such as lead magnets, can be used to barter in exchange for email addresses. You best brand building content goes in the top of your funnel.

Middle of Funnel

Once your lead engages with the free content you’ve been putting out, we lead them into paid offers – this could be monetary paid or paying in time such as sitting through a webinar, spending time for a coaching call, or purchasing low-cost item, introductory course, or an assessment. You just need the lead to put some skin in the game and get comfortable to the idea of saying yes to your offers.

Bottom of Funnel

At the bottom of your funnel, this is where the sales team really takes over. This is where you present your lead with bigger money investments, like more extensive courses, big assessments, – things that are right below your core product offering with the goal of getting them out of this funnel altogether as they purchase something of greater value.

Once this goal is achieved, trust has been established so you may proceed with leading them into another funnel to sell them into more items.

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