We’re back with another episode of Google My Business Problems and we’re still talking SEO with Allyzon from Cast Haste. Today she’s answering the question: What is Onpage SEO? Let’s dive in.
What is Onpage SEO? How is it different from Offpage?
In short: Onpage SEO is everything you do on your web page (or website). Offpage is what you do outside of your website (such as backlinking). To perfect your onpage SEO, you need to address every element you can. This includes, but isn’t limited to:
- Page titles
- Meta descriptions
- A clean URL
- Image alt texts
- Limiting paragraphs to 2-3 sentences
- Optimize image sizes
When you are writing your content, make sure that these 7 items are taken care of. When it comes to best practices for onpage seo, you want to make sure your keywords are in the page title, URL, alt text, subheadings, and meta descriptions. If you place your keyword and synonyms in these spots, your content will have a higher value.
Image optimization extremely important, too. From compression rates to properly sizing the image for the page, taking the time to optimize your images will help your page load faster. The faster load times and smaller page sizes from properly optimized images will net you huge brownie points with the Google bots.
Site-Wide Onpage SEO
On a more site-wide level, it’s important to think about your website’s SEO overall. Make sure you are doing the following with your website:
- Have a site map
- Are using an SEO Plugin like Yoast or All in One SEO
- Ask Google to index the page
- Are using a caching plugin like WPRocket
Think of it this way: The more time you spend on optimization, the more time and effort you save Google as it crawls your page. More importantly, conducting onpage SEO allows you to accurately assess whether or not your pages are truly serving your readers. When you put all the piece of the puzzle together, you get a page that truly becomes an asset to your site. If you can optimize all of your content this way, you’re going to see the benefit in the search results.