What is the difference between brand messaging and visual branding with Robyn Sayles of Launching Your Success

Google My Business Problems Series, Small Business

Today we’re joined by Robyn Sayles of Launching Your Success to talk about brand messaging vs. visual branding. If you’re anything like the majority of business owners, you’re either unsure of the difference- or don’t think there is one. 

Branding has evolved over the years. Typically, when you think of a brand it’s the visual elements that come to mind first. For example, you see a particular shade of red and know that it is Coca Cola. You see the green mermaid and know it’s Starbucks. As a business owner, you can’t get to the visual side of branding without perfecting your messaging first. 

What is Brand Messaging?

To keep it simple and sweet: Brand messaging is how you want people to feel about your business. If we go back to the visual cues, Coca Cola red feels like a warm hug. It’s traditional and in a sense, we view Coca Cola as a childhood memory we all have. Their branding and marketing campaigns reflect this. 

Understanding how you want people to feel about your brand helps you create visual branding elements like a logo, website, and color palette that reflects that message. 

The majority of business owners go about branding the opposite way, focussing on their visual elements first. It’s for this reason that we see a lot of companies who rebrand as they develop an identity. To avoid this, solidify your messaging first.

Need blog verbiage

Archives

J

sign up now

to get the BEST offers and deals!

6

sign up now

to get the BEST offers and deals!

So Many Great Ideas

so little time

Are you an entrepreneur that can't remember which way you are going right now?

You don't have enough hands, time, clients... or maybe all three?

We specialize in helping you with the things you hate to do or frankly just suck at doing...

When is now the right time to admit that you need help with that growing task list?

You don't have to know what to get done first we can work on that plan together.

Yes, we work with all types of businesses, all over the world and in all budgets.

The time is NOW!

Free Offer Of The Month

5 Profile Tips for More Yeses on LinkedIn

LinkedIn is a huge social media for business connections. If you want to see what people are looking at when determining when to say yes to a connection or a message we have that for you. Click Here For The Free Checklist...

Skip the DIY & Get Your Profile Upgraded by a Clone

You are a smart business owner so let's jump in and get this done now. Our professional copywriters will have a call with you and optimize your profile for you, SPELLCHECK and proper GRAMMER included!. Click Here To Purchase Now...

The Big Leagues... LinkedIn Lead Gen Done For You

Are you wondering how people spend so much time to find leads on social media and you haven't had time for laundry this week? It's because they have help. Santa's elves need something to do the other 11 months of the year. SHHH they are working for us.  Click Here For Program Details...