What is the difference between brand messaging and visual branding with Robyn Sayles of Launching Your Success

Google My Business Problems Series, Small Business

Today we’re joined by Robyn Sayles of Launching Your Success to talk about brand messaging vs. visual branding. If you’re anything like the majority of business owners, you’re either unsure of the difference- or don’t think there is one. 

Branding has evolved over the years. Typically, when you think of a brand it’s the visual elements that come to mind first. For example, you see a particular shade of red and know that it is Coca Cola. You see the green mermaid and know it’s Starbucks. As a business owner, you can’t get to the visual side of branding without perfecting your messaging first. 

What is Brand Messaging?

To keep it simple and sweet: Brand messaging is how you want people to feel about your business. If we go back to the visual cues, Coca Cola red feels like a warm hug. It’s traditional and in a sense, we view Coca Cola as a childhood memory we all have. Their branding and marketing campaigns reflect this. 

Understanding how you want people to feel about your brand helps you create visual branding elements like a logo, website, and color palette that reflects that message. 

The majority of business owners go about branding the opposite way, focussing on their visual elements first. It’s for this reason that we see a lot of companies who rebrand as they develop an identity. To avoid this, solidify your messaging first.

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