What Should my Funnel Look Like?
What Does This Look Like?
So now that you get the general idea of your sales marketing funnel, let’s break down an example of what this would look like with actual products.
We’re creating an informational marketing funnel for your business.
The goal is to have this in place before your course is built, or at least before you start promoting it. You need to have the end goal destination in mind when creating your funnel. Before leads enter your funnel, you should know where you would like them to end up.
We can’t stress this enough, always have the end goal in mind as that will give you clarity to the type of products and services you wish to offer to your client. Always aim to direct your lead into your core product offering.
As an example, you would begin with an email that your lead as opted into by providing their information to you. In the email, your aim should be to educate the client and offer them some form of value that makes them eager, or at least open to accepting more information from you.
From there, this information should lead your target client into a relatively inexpensive information product. For the purposes of this example, we’re going to assume that this information product is only $9. From your total email list (trusting that your email list is large and diverse enough) of those that purchase your $9 info product, about 8% of them will convert into buying your next product offering, somewhere between $100 to $300.
If you’re able to offer enough value in your mid-level product offering, about 4% of those will convert into your next level offer such as a coaching program which usually sells for ~$500. If your course is good, and continues to provide exceeding value, about 6% of your customers should upgrade into your core product offering.
There are levels to this.
As a business owner, you must over deliver on what you promise to keep your customers buying more.
What’s The Purpose?
Since you’ve read this far, we’re trusting that you believe creating a funnel is not all in vain. You may be wondering what’s the point of a funnel? Why do I need one?
Having a product is not enough to ensure the prosperity of your business. Every business has a product or service, but clearly, not every business is successful. In order to find success, businesses must have a roadmap they follow from the beginning with the end in mind. The marketing and sales funnel provide businesses this roadmap so that they are able to navigate from prospecting leads to having consistent, repeat customers.
Your sales funnel should be automatic and should be able to work without you having to directly do anything after you’ve set your automation pieces in place.
Your funnel should first introduce you to your lead to allow the lines of communication to be opened for a proposal pitch with eventual follow up and a strong sale and repeat customers.
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