What is The End Goal?

Taking a step back and looking at the bigger picture, what’s the goal of this whole thing? The ultimate goal is to sell your client your core product or service offer. During this process, there are other interim goals that need to be met. Your initial goal is to offer something of enough value that warrants them bartering their information (email or phone number) in exchange for this information. Getting their information is critical if you ever hope to sell them anything.

The next goal should be to build authority around your brand with offers that meet your leads needs along the way.

Continue to give your leads what they need at each step of your funnel but remember to continue to move them forward along the process bringing them closer to your core offering. Pour in insane amounts of value that your lead now feels compelled to buy. We’re not saying to guilt them into a purchase, but things should reach a point that your lead feels as though they have no option but to buy your core product. You’ve met their needs to this point so far, they are expecting the trend to continue and are now willing to pay for it.

Once you’ve hit these goals, it’s then time for your ultimate goal, selling that core product that you’ve put so much time into.

 

Next Steps

Now that you understand what funnels are and how they operate, it’s time for you to create one for yourself (or have someone create it for you). Don’t waste time wishing and praying that leads would fall into your lap. It’s time to take action, and My Clone Solution can help you do that. Just *click here* to learn more and get started with one of our project managers today!

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